There’s a reason why “Google it” has entered our universe as the go-to phrase for looking anything up on the internet. It’s how prospective customers come across products, services, and businesses for which they eventually might become full-fledged customers. For aspiring small businesses looking to effectively reach their target audience, Google AdWords assures them instant traffic to their website or landing page. Follow along and you’ll discover how Google AdWords can benefit your business.
The Advantages of Using Google AdWords
You Get What You Pay For
Google AdWords is a pay-per-click service that only charges businesses based on the amount of direct clicks that their online ad produces. You can also set parameters for the exact amount of money that you’re willing to spend.
As a business, you can establish a fixed budget and modify it depending on how an ad is performing. If an ad excels, increase your ad budget; if not, decrease it. It’s that easy.
Reaching your Target Audience
When you’re running an advertisement as part of your marketing campaign, there’s always a target audience for which it’s geared towards. Google wants to ensure that your ad reaches their users, your target audience, according to search relevancy and proximity.
Specific Location Targeting
There are options that AdWords offers that allow you to set specific location targeting. If your business primarily takes in locally based customers, you can set location based parameters on your ad so that you target wherever you feel your ad will have the most relevance.
In the same accord, you are able to modify your targeting reach to include specific languages, times of the day, and whether or not the user is on a mobile device.
Google AdWords mainly relies on keywords to filter searches. The higher your keywords are targeted, the better ranked your ad will be. With specific keywords, you will be able to filter out the less serious users and zero in on those who have the highest probability of becoming customers.
Informing Your Audience
Even if your ad ranks near the top of a Google search, there is no guarantee that a user will click through to your page. That’s why it’s important to relay as much information as possible about your business.
With Google AdWords, you’re able to equip your ad listing with your company’s contact information and, in conjunction with Google Places, your location. The more information you provide, the more likely it is for you to connect with potential customers.
For instance, if you include your location on the listing, a user might decide to choose your business just because it’s close. You would have never been able to make that connection without including your location.
Measuring Your Results
Perhaps the most useful feature of Google AdWords concerns its measurable and tracking capabilities. Once you put your ad out there in the world, people are going to interact with it, or they are not. No matter the result, everything about your ad’s analytics can be measured and observed accordingly.
You will be able to track:
- Web traffic
- Return on investment
- Keyword performance
- Headline click-through
- Which times your ad performs the best
AdWords also allows companies to track the web tendencies of users. Using traceable cookies, you can see where your users are spending the most time and also have your ads show up on other pages that they browse.