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What is Splash Page, and How Does it Differ from a Landing Page?

Back and better than ever, splash pages can be the difference-maker between a good and bad impression with a new website visitor. However, they can often be mistaken with landing pages, and many [...]

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The Elements of a Website Optimized for Online Lead Generation

When looking to optimize your website, there are many different elements to consider incorporating into the design. Although color schemes are very important, it pays to consider how potential [...]

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How Campaign Optimization Gets Your Paid Ads Seen

When it comes to getting your brand and content seen, paid advertisements on platforms like Google and Facebook are a good place to start. However, one can’t just set up a campaign, let it run [...]

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How Restaurant Marketing Can Boost Sales and Attract Diners

Restaurant marketing is a competitive business, especially with the amount of quality eateries here on Long Island. However, in recent years, the advent of digital marketing and advertising has [...]

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What is Permission Marketing, and Does it Actually Work?

With constant marketing streams, it’s becoming difficult for consumers to discern one advertiser from another. For this reason, many marketers are feeling lost with their rigid, nonindulgent [...]

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How Email Drip Campaigns can Work to your Brand’s Advantage

In the world of digital marketing, it can be difficult to find and nurture qualified leads. For this reason, many marketers experiment with different strategies in order to get a leg up on [...]

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Podcast Marketing 101: Essential Tips for Increasing Listeners

These days, it seems like practically everyone has a podcast. From family and friends to small businesses and global corporations, everyone is getting in on the podcast game. However, the [...]

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What is Growth Marketing, and How Does it Provide Results?

In almost any field or industry, growth helps companies survive and succeed. Sure enough, this universal principal is already being incorporated into some brands’ marketing strategies. Besides, [...]

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