What is Splash Page, and How Does it Differ from a Landing Page?

 In Lead Generation

Back and better than ever, splash pages can be the difference-maker between a good and bad impression with a new website visitor. However, they can often be mistaken with landing pages, and many people aren’t fully aware of what constitutes a splash page. With that in mind, we have everything you need to know in terms of key characteristics and primary differences of this web design and marketing tool.

What is a Splash Page?

Before we go any further, it’s important to address the looming question at hand: what exactly is a splash page?

This kind of webpage generally precedes any other webpage on your site. It serves as a welcome message of sorts and, although there’s not one overarching message for each, they usually offer one or more of the following:

  • Promote a sale, offer, event, or new product/service
  • Verify the user’s age for websites in industries such as alcohol
  • Give user’s the chance to choose a specific language or location
  • Ask users to sign up for a newsletter or other promotion

Vector figures building out the main elements of a web page

What is the Difference Between a Splash Page and Landing Page?

Since splash pages can sometimes be confused with landing pages, it’s important to know the difference.

Landing Pages

Landing pages tend to serve as a destination, a place where users are encouraged to complete an action towards an overall goal. For instance, a company like ours might have a landing page dedicated to signing users up for a web design consultation.

Rocket launching on a web page of an open laptop

Splash Pages

Alternatively, a splash page serves as a basic introduction or welcome pop-up message to initiate new users. When navigating to a webpage like your homepage, they might first be greeted with a splash page. So, all in all, it’s a little different than the destination-oriented landing page you may be accustomed to.

Captivating new website users for years, a splash page is a great way to hook audiences and create new leads for your business. Therefore, if you’re looking to take your company to the next level with craft marketing and web design, Fat Guy Media is the team for you. Check out our website to learn more and/or contact us today.

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