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How to Plan a Black Friday Marketing Campaign from Scratch

Believe it or not, the biggest shopping day of the year, Black Friday, is on the horizon. Besides providing discounts and sales to millions of consumers nationwide, this day also helps retailers [...]

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How to Scale a Marketing Campaign

Smart marketing managers know that a profitable marketing campaign is a beginning not an end, because campaigns can always be scaled in size and scope. With these simple, proven strategies, you [...]

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Marketing Campaign Ideas That Will Never Go Out of Fashion

The more things change, the more they stay the same.  With new apps like Snapchat and Periscope, creative marketing options continue to flourish. However, old-school marketing campaign ideas, [...]