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The Importance and Benefits of Event Marketing

Bringing in new customers to your local business can have its challenges, but hosting a local event for your business is the perfect opportunity to do so. If your business is holding a grand [...]

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The Ins and Outs of TikTok Advertising

While the whole world was on lockdown and people were stuck at home for months, searching for some form of entertainment, TikTok took over the internet. Its viral 15-to 60-second videos of people [...]

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How to Grow Your Social Media Audience

Building a community on social media is a great way for you to connect with your followers and encourage engagement with your brand. Social media gives companies the ability to build [...]

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How the Barstool Fund is Saving Local Businesses

Dave Portnoy has become one of the biggest names in media. He started out as an outspoken sports media personality and has progressed to an online celebrity through his well-known pizza review [...]

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How Facebook Paid Online Events Are Helping to Save Small Businesses

Many restrictions are being set in place to keep our communities safe from COVID-19, but they are also impacting small and local businesses in a negative way. What do business owners do when they [...]

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What the Big Tech Hearing Means for the Future of Social Media

If you’ve been keeping up with the latest news, you know about the virtual big tech hearing between Congress and four of the biggest tech CEOs about monopolization. This sounds daunting on its [...]

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The TikTok Ban: What to Believe and the Future of Social Media

The popular video-sharing app is President Trump’s latest target. He has been threatening a TikTok ban or forced sale for a while now. There is also the question of what app will take its place. [...]

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What Happened to Social Media Spending?

You may have noticed that brand presence on social media platforms has been lacking as of late. For many brands, there are individual platforms they are boycotting, which we will address. The [...]