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How the Barstool Fund is Saving Local Businesses

Dave Portnoy has become one of the biggest names in media. He started out as an outspoken sports media personality and has progressed to an online celebrity through his well-known pizza review [...]

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How Facebook Paid Online Events Are Helping to Save Small Businesses

Many restrictions are being set in place to keep our communities safe from COVID-19, but they are also impacting small and local businesses in a negative way. What do business owners do when they [...]

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What the Big Tech Hearing Means for the Future of Social Media

If you’ve been keeping up with the latest news, you know about the virtual big tech hearing between Congress and four of the biggest tech CEOs about monopolization. This sounds daunting on its [...]

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The TikTok Ban: What to Believe and the Future of Social Media

The popular video-sharing app is President Trump’s latest target. He has been threatening a TikTok ban or forced sale for a while now. There is also the question of what app will take its place. [...]

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What Happened to Social Media Spending?

You may have noticed that brand presence on social media platforms has been lacking as of late. For many brands, there are individual platforms they are boycotting, which we will address. The [...]

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Why Social Media Week Can Help Turn Around your Social Campaign

Social media is an important aspect of a business’ marketing, because it helps to validate your company. A successful social media presence will allow your target audience to know that your brand [...]

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The Ultimate Guide to Snapchat Marketing During COVID-19

Snapchat, a popular app with 186 million active users, has become a great place for marketers to go to reach a younger audience. On this social media app the audience has the capabilities to [...]

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Why Social Media Advertising is More Essential than Ever

Since everyone is currently self-quarantining, social media is booming. In fact, people are using it to connect more than ever before. This also presents the perfect opportunity for brands to [...]