While the whole world was on lockdown and people were stuck at home for months, searching for some form of entertainment, TikTok took over the internet. Its viral 15-to 60-second videos of people dancing and singing in their homes became the hottest trend during quarantine. It’s been reported that TikTok has reached over two billion downloads and more than 50 million Americans still use the app every day. With more companies gravitating towards TikTok advertising to promote their brand, find out all there is to know about how to use it to advertise your brand to the fullest.
Why TikTok Advertising Works So Well
TikTok advertising works so well because it allows social influencers who have built a loyal following to collaborate with brands and share their personalities while still getting the brand’s message across. The video content created by these types of users is more appealing to consumers because it’s fast-paced and feels more organic compared to high-production, scripted commercials.
How Brands Benefit from TikTok
Since the app has launched in 2016, it has surged in popularity and has taken video creation to the next level. TikTok started with teens and young adults filming short and fun clips to share with their friends for entertainment, but now, it has grown into so much more.
For example, brands use it to collaborate with social influencers and celebrities to promote content to their target audience in an entertaining way. One survey found that TikTok is the second most popular app for influencer marketing and 68 percent of marketers plan on using TikTok for influencer marketing over Instagram in 2021. Some ways brands use TikTok advertising include:
1. Celebrity Endorsements
TikTok offers paid partnerships with social influencers and celebrities who use the platform to help promote the app and other brands. Using celebrities, like Jimmy Fallon, that encourage viewers to join a challenge helps create a buzz surrounding the company and create viral content.
2. Lead Generation
The app uses lead generation, which is a form of advertising that allows users to share their contact information with the company directly on the app. If your brand uses this type of TikTok advertising, then once you post a video your call-to-action will take viewers to an instant form.
3. Create Challenges and Hashtags
Most TikTok videos are based on trending challenges, this is a great opportunity for brands to jump on a trend and put their spin on it. There are also branded hashtag challenges that are typically sponsored by companies to boost awareness of the brand and get users to partake in the challenges and hashtags.
TikTok is a fun and engaging app that allows users to create and share videos on any topic. As the app continues to grow and become a marketing and social platform, this is perfect for companies to join and see how TikTok advertising can benefit their brand. If you would like to learn more about this new trend or other marketing topics, contact the Fat Guy Media team today!