Case Study
The Company
Imperial Cleaning Company (ICC) has been in business for 23 years serving high-quality commercial cleaning services nationwide and residential cleaning services to the Long Island area.
![](https://b1589043.smushcdn.com/1589043/wp-content/uploads/2020/09/icc-new-2020-513x232-1.png?lossy=1&strip=1&webp=1)
The Challenge
Clean up an underperforming and murky online lead generation platform.
![ICC Old](https://b1589043.smushcdn.com/1589043/wp-content/uploads/2019/08/icc-old-mockup2.png?lossy=1&strip=1&webp=1)
The Goals
The Strategy
The Results
![](https://b1589043.smushcdn.com/1589043/wp-content/uploads/2020/09/icc-new-logo-mockup-final.jpg?lossy=1&strip=1&webp=1)
Web Traffic Increase
Through a healthy mix of digital advertising, social media marketing and blogging tailored specifically to Imperial Cleaning Company’s target audience, Fat Guy Media boosted traffic to their new website by 277% in the first year.
![](https://b1589043.smushcdn.com/1589043/wp-content/uploads/2019/11/icc_case-study-graph-web-traffic-blue.png?lossy=1&strip=1&webp=1)
Commercial Leads Increase
Since Imperial Cleaning Company’s new site was designed to naturally guide visitors into becoming leads, that increased, hyper-targeted web traffic resulted in a 90% increase in form submissions.
![Commercial Leads Increase 900 Percent](https://b1589043.smushcdn.com/1589043/wp-content/uploads/2019/11/icc_case-study-graph-commercialleads900.png?lossy=1&strip=1&webp=1)
Gross Revenue Increase
These weren’t just any old leads that were generated. These were quality leads, primed to buy.
From that influx of high-quality leads, Imperial Cleaning Company saw a 50% increase in gross revenue in just the first year with their new site and marketing strategy.
![Gross Revenue Increase 50 Percent](https://b1589043.smushcdn.com/1589043/wp-content/uploads/2019/11/icc_case-study-graph-revenue50.png?lossy=1&strip=1&webp=1)
Get Started with the Fat Guy Media Team Today
Start with your website. Build your online presence through digital marketing. Grow your business.