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3 Fundamentals to Creating a Brand

You might have an idea for a business, but it takes a lot to execute a startup. Most of what goes into it is developing your brand. There are three components to creating a brand that will help ensure you’re growing your business for the long haul.

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What is User Generated Content?

User generated content (UGC) skyrocketed this past year, and it was fantastic news for brands. With customer-created content and photos, brands have been able to save tremendously on production costs. What was the cause of this upward trend? The [...]

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How the Facebook News Feed Algorithm Picks the Posts You See

At first glance, Facebook’s endless stream of content appears to be completely random and entirely disjointed. A cute photo of an old friend’s baby is followed by ads for Nike sneakers followed by a breaking news article from the Daily Mail. But [...]

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Fat Guy Media’s Favorite Super Bowl Commercials of 2021

While most of the spotlight was on the big game and The Weeknd’s halftime performance, this year’s Super Bowl featured a bunch of fun, new ads from the brands you love. So, whether you rooted for the Chiefs or Buccaneers, we can all agree that [...]

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First in Search: Fundamentals of SEO Marketing

Every business should recognize by now that SEO matters. Think about the way that you search for a service. Whether it be a restaurant, auto shop, or dentist, you’re turning to Google to see what’s available to you. Without SEO marketing, your [...]

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What Are Marketing Analytics? And Why Are They So Valuable?

Marketing in the age of the internet presents us with a world of possibilities. One of the biggest advantages of digital marketing is the mountains of measurable data readily available to everyone. But what exactly are these marketing analytics, [...]

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Must-Have Content Marketing Skills to Bring Your Marketing to the Next Level

It’s no secret that content marketing is one of the most important practices you can add to your everyday digital strategy. In the digital world we live in today, ensuring your content marketing skills are up to par with competing marketing [...]

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Important 2021 Marketing Trends to Keep an Eye on

With a new year upon us, so too are different marketing trends and advancements in the industry. One of the main reasons why this is happening is the craziness of the past year and our global pandemic. So, if you’re looking to get ahead of the [...]