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Promoting Your Brand with A Social Influencer: What to Consider

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a social influencer as part of your marketing strategy [...]

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How Facebook Paid Online Events Are Helping to Save Small Businesses

Many restrictions are being set in place to keep our communities safe from COVID-19, but they are also impacting small and local businesses in a negative way. What do business owners do when they cannot allow patrons into their stores or [...]

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Get Ahead of Digital Marketing Trends with an SEO Makeover

From social media to search ads to SEO, the world of online marketing and advertising is constantly changing, updating and evolving. In today’s fast-paced world, it can pay off handsomely to stay on top of the latest digital marketing trends, [...]

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Google Tools Worth Leveraging for Better Business Promotion

Far too often, business leaders simply don’t have the type digital know-how that is so valuable today. Whether it’s an unfamiliarity with social media marketing, pay-per-click (PPC) or any other type of online promotional tool, knowledge gaps [...]

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What is Digital Marketing, and How can it Work for your Business?

What is digital marketing, you ask? Well, it’s more than just advertising your products or services online. When really understanding what digital marketing is it’s best to recognize what falls under the digital marketing umbrella. If your [...]

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How a Facebook Ad Campaign can Enhance your Online Presence

If you’ve ever wanted to reach 2.5 billion monthly active users, a Facebook ad campaign is the way to do it. While you’re obviously not going to directly reach this entire audience, it does present a large pool of users of which you can [...]

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Local Business Lessons in Corporate Social Responsibility

Corporate social responsibility is a buzzword in the business world right now. Although it might sound like it’s something that is reserved for the likes of Apple, IBM and Google, this marketing strategy can also work wonders for small [...]

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Is DIY Web Design Really the Best Option for your Business?

These days, having a website for your business is non-negotiable. As a hub of your online presence and digital marketing efforts, you’ll open yourself up to a much wider audience. However, when it comes to crafting it, there’s an important [...]