Online Marketing News Blog

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January 23, 2025

Do I need a Website for My Small Business?

A website is not just an option; it’s necessary for any small or medium-sized business. You might think websites are only for large corporations, or you can rely exclusively on social media, but that’s not true. A…

January 15, 2025

Video Marketing

Video Marketing: Not a Luxury, But a Necessity

Did you know that 70% of companies are not currently using video marketing in their strategies but plan to adopt it soon? Why is this? Quite simply, because the video captures audiences’ attention more effectively than text…

December 27, 2024

Instagram

Instagram Marketing Tips: Why Your Business Should Embrace Them

Social media platforms have become essential for businesses looking to connect with their audiences. Among these platforms, Instagram stands out as an absolute powerhouse. As of late 2024, Instagram ranks as the 4th most-viewed website globally, with…

December 13, 2024

Digital Marketing

Convert Holiday Browsers into Buyers Fast With Landing Page Optimization

Landing pages serve a crucial role in your business. They are like a Maitre D, and a waiter rolled into one, and their only focus is to get you to order the rib eye. Unlike your homepage,…

vector image with a person sitting with an open laptop with icons comparing re marketing and retargeting

November 26, 2024

Digital Marketing

Remarketing VS Retargeting: What’s the Difference? Which is Better?

Remarketing VS Retargeting: the terms are often used interchangeably, yet while they share a similar goal of driving conversions, they use different methods and approaches. Understanding the differences between the two options will help you determine whether…

November 11, 2024

Content Marketing

Content Distribution: Get Your Message Seen by More People

Over 2.5 QUINTILLION bytes of data are created every single day—that’s 18 zeros and an almost incomprehensible number! However, it’s necessary to understand how much content is being created daily and its direct impact on your business’s…

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October 23, 2024

Neuromarketing

Neuromarketing: Tapping into and Understanding Customer’s Emotions

Neuromarketing emerged in the late 1990s to study how people’s brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking, and skin response. This data is used to help predict consumer behavior…

image of a keyboard with shopping carts on each key

October 8, 2024

Web Design

E-commerce Website Design: Strategies for Success

As a e-commerce business owner, your primary focus should be ensuring your website captures viewers’ attention and sparks their curiosity, converting visitors into customers. To achieve this, you must understand key strategies to enhance your e-commerce website…

vector image of graphs and charts on a laptop

September 30, 2024

Social Media Marketing Trends to Boost Engagement

Staying ahead of social media marketing trends is crucial for brands aiming to engage consumers and maintain an edge in today’s ultra-competitive market. With the continuous addition and upgrading of marketing channels, formats, platforms, trends, and techniques,…

man peeking into a box being slowly open

September 19, 2024

Digital Marketing

How to Optimize Photos to Deliver A High-Quality User Experience

Does your company have a website? If so, you need to optimize your photos! Photo optimization refers to adjusting images to the optimal format, size, and resolution while maintaining the same quality. This helps ensure that your…

Do I need a Website for My Small Business?

Video Marketing: Not a Luxury, But a Necessity

Instagram Marketing Tips: Why Your Business Should Embrace Them

Convert Holiday Browsers into Buyers Fast With Landing Page Optimization

Remarketing VS Retargeting: What’s the Difference? Which is Better?

Content Distribution: Get Your Message Seen by More People

Neuromarketing: Tapping into and Understanding Customer’s Emotions

E-commerce Website Design: Strategies for Success

How to Optimize Photos to Deliver A High-Quality User Experience

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