The New York Lizards are three time Major League Champions and top Inbound Marketing competitor in the MLL. Long Island’s very own professional lacrosse team was one of the first team’s in the league and continue to grow with their skill set and ambition.
Competing with eight other teams and the MLL site, Lizards had to find a way to target their audience and gain an online presence.
Objective: Use social media to increase website visits
- Gain online recognition among the MLL league site and other teams
- Expand fan reach and find a way to build stronger relationships
- Little online engagement with ticket and merchandise sales
Prior to working with Fat Guy Media
167,645 total website visits
12,232 total website visits from social media
Working with Fat Guy Media
316,790 total website visits
34,372 total website visits from social media
Social Media Followers
Website Visits from Social Media
Year 1 compared to Year 2
Visits from social media increased 200% from Year 1 to Year 2 with Fat Guy Media.