Client Profile
The New York Lizards are three time Major League Champions and top Inbound Marketing competitor in the MLL. Long Island’s very own professional lacrosse team was one of the first team’s in the league and continue to grow with their skill set and ambition.
Challenge
Competing with eight other teams and the MLL site, Lizards had to find a way to target their audience and gain an online presence.
Strategy
Objective: Use social media to increase website visits
Methods:
- Gain online recognition among the MLL league site and other teams
- Expand fan reach and find a way to build stronger relationships
- Little online engagement with ticket and merchandise sales
Results
Social Media Followers
Website Visits from Social Media
Year 1 compared to Year 2
Visits from social media increased 200% from Year 1 to Year 2 with Fat Guy Media.
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Social Media
Twitter Feed
Facebook Feed
Instagram Feed