Case Study

NY Lizards

Client Profile • Challenge • Strategy • Results • Social Media

Client Profile

The New York Lizards are three time Major League Champions and top Inbound Marketing competitor in the MLL. Long Island’s very own professional lacrosse team was one of the first team’s in the league and continue to grow with their skill set and ambition.

Challenge

Competing with eight other teams and the MLL site, Lizards had to find a way to target their audience and gain an online presence.

Gain online recognition among the MLL league site and other teams

Expand fan reach and find a way to build stronger relationships

Little online engagement with ticket and merchandise sales

Strategy

Objective: Use social media to increase website visits

Methods:

Gain online recognition among the MLL league site and other teams
Expand fan reach and find a way to build stronger relationships
Little online engagement with ticket and merchandise sales

Year 1

Prior to working with Fat Guy Media

167,645 total website visits

12,232 total website visits from social media

Year 2

Working with Fat Guy Media

316,790 total website visits

34,372 total website visits from social media

Social Media Followers

Before

7K Likes

10K Followers

15K Followers

After

17K Likes

15K Followers

35K Followers

Website Visits from Social Media

Year 1 compared to Year 2

Visits from social media increased 200% from Year 1 to Year 2 with Fat Guy Media.

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