Case Study

Shiro of Japan

The Company

Established in 1972, Shiro of Japan is the first and foremost New York sushi and hibachi hotspot. Its unique style of traditional cuisine and live chef service provides diners and private parties with an authentic Japanese experience. Located in Carle Place, Shiro of Japan also specializes in sushi wholesale services, catering, takeout and delivery.

The Challenge

Shiro of Japan’s online presence had fallen behind its competition. When they came to us for help, the restaurant’s website was well overdue for a massive overhaul and a full facelift.

Photo below shows original website before we redesigned it


The existing Shiro of Japan website was missing many of the modern elements of web design, including:

  • User-friendly navigation
  • Clear conversion paths
  • A clean, clear presentation of information
  • E-commerce capabilities
  • Mobile friendly design

The Goals

Shiro of Japan’s wanted an optimized website that would enable them to:

  • Enhance user’s experience on the website
  • Increase conversion opportunities on the pages of the site
  • Create a customized online ordering system
  • Display Shiro of Japan’s authentic and entertaining atmosphere

The Strategy

  • Build an optimized website with clear conversion paths, including landing pages and calls-to-action and an internal linking structure.
  • Publish two optimized blog per month that focused on patient education and promoting healthy living.
  • Consistently post engaging content on social media networks, including Facebook, Twitter, Instagram and LinkedIn.

The Solution

Fat Guy Media’s web design and content development teams collaborated to create Shiro of Japan a customized online hub that would achieve all of these goals and more.

Click each photo to enlarge it

Created a streamlined, strategically segmented navigation

Developed user paths that encourage conversions, such as making a reservation or placing a catering order

Built a new online ordering system that could be used for group and individual catering orders

Showcased Shiro of Japan’s authentic atmosphere and first-class sushi and hibachi with big, beautiful images and customized content development

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