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How a Facebook Ad Campaign can Enhance your Online Presence

If you’ve ever wanted to reach 2.5 billion monthly active users, a Facebook ad campaign is the way to do it. While you’re obviously not going to directly reach this entire audience, it does [...]

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Solid Father’s Day Ads that We’ve Enjoyed Over the Years

Although Father’s Day doesn’t have the same commercial appeal as Mother’s Day, it’s still a great opportunity for advertisers. That’s why, throughout the years, we’ve seen our fair share of [...]

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What are Deepfakes, and How are Brands Using Them in Ads?

In the age of fake ads and bots, artificial video has entered the fold. Well, sort of. They’re called deepfakes. What are deepfakes, you ask? Deepfakes are videos with dubbed audio to make a [...]

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What to Do (and Not to Do) When Creating Memorial Day Ads

With fewer New Yorkers traveling this holiday weekend, retailers now have an even better shot of reeling in potential customers, who are spending more time online. But, as you know, attracting [...]

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Why Social Media Advertising is More Essential than Ever

Since everyone is currently self-quarantining, social media is booming. In fact, people are using it to connect more than ever before. This also presents the perfect opportunity for brands to [...]

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How Brands are Promoting Social Distancing with Logo Changes

Considering our ongoing pandemic, people are using social distancing to stop the spread of coronavirus. For this reason, many brands are slightly altering their logos to promote and encourage [...]

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Why the Gross New Burger King Ad is Creating Such a Fuss

When it comes to advertising, controversial publicity stunts are a dime a dozen. Most of the time, they either fall flat and generate zero buzz, or create an adverse, negative reaction from [...]

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How Hallmark Holidays Can Lead to Business Opportunities

Now that its February, love is in the air with Valentine’s Day on the horizon. With that being said, we’re reminded that, although Valentine’s Day is important to a lot of people, it’s just one [...]