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What Are Marketing Analytics? And Why Are They So Valuable?

Marketing in the age of the internet presents us with a world of possibilities. One of the biggest advantages of digital marketing is the mountains of measurable data readily available to [...]

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Important 2021 Marketing Trends to Keep an Eye on

With a new year upon us, so too are different marketing trends and advancements in the industry. One of the main reasons why this is happening is the craziness of the past year and our global [...]

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Get Ahead of Digital Marketing Trends with an SEO Makeover

From social media to search ads to SEO, the world of online marketing and advertising is constantly changing, updating and evolving. In today’s fast-paced world, it can pay off handsomely to stay [...]

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Google Tools Worth Leveraging for Better Business Promotion

Far too often, business leaders simply don’t have the type digital know-how that is so valuable today. Whether it’s an unfamiliarity with social media marketing, pay-per-click (PPC) or any other [...]

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Is DIY Web Design Really the Best Option for your Business?

These days, having a website for your business is non-negotiable. As a hub of your online presence and digital marketing efforts, you’ll open yourself up to a much wider audience. However, when [...]

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How a Website Load Time can Improve User Experience

Have you ever clicked off a website because it was taking too long to load? If so, you may consider your own site’s loading speed. Read on to find out how much a website load time can impact the [...]

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Using Organic Marketing to its Fullest Potential

During a tough financial situation, paid advertising is an added expense to consider. The coronavirus pandemic created an unstable financial situation across the board. Therefore, many businesses [...]

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The Basic Ins and Outs of Email Marketing Optimization

In digital marketing, there are many different strategies that businesses use to promote their brand, products and services. One of the most common of which is email marketing. However, therein [...]