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Is DIY Web Design Really the Best Option for your Business?

These days, having a website for your business is non-negotiable. As a hub of your online presence and digital marketing efforts, you’ll open yourself up to a much wider audience. However, when [...]

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How a Website Load Time can Improve User Experience

Have you ever clicked off a website because it was taking too long to load? If so, you may consider your own site’s loading speed. Read on to find out how much a website load time can impact the [...]

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Using Organic Marketing to its Fullest Potential

During a tough financial situation, paid advertising is an added expense to consider. The coronavirus pandemic created an unstable financial situation across the board. Therefore, many businesses [...]

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The Basic Ins and Outs of Email Marketing Optimization

In digital marketing, there are many different strategies that businesses use to promote their brand, products and services. One of the most common of which is email marketing. However, therein [...]

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Target Marketing: A Savvy Strategy to Reach Qualified Prospects

From social media to blogging to email blasts, content marketing is most effective when it is aimed at a specific target audience. Although this strategy may appear to limit the potential [...]

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SEO and PPC: What They Are and How They’re Used

Researching marketing campaigns and techniques can be confusing, especially with the amount of acronyms used. SEO and PPC are two of the most commonly used terms within marketing. We will explain [...]

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All You Need to Know About a Digital Marketing Action Plan

When it comes to marketing of any kind, a plan of action is key to organization. In digital marketing, where many different platforms begin to pile up, a plan is especially helpful. What is a [...]

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Celebrate World Emoji Day with Some of these Fun Facts

Today, July 17, is World Emoji Day. Love them or hate them, you have to admit that you’ve used them on more than one occasion. That’s because emojis are fun, universal and sometimes get points [...]