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At first glance, Facebook’s endless stream of content appears to be completely random and entirely disjointed. A cute photo of an old friend’s baby is followed by ads for Nike sneakers followed [...]

If you’ve ever wanted to reach 2.5 billion monthly active users, a Facebook ad campaign is the way to do it. While you’re obviously not going to directly reach this entire audience, it does [...]

Social media has become central to daily life. Many people both young and old consume some form of news from various social media platforms. However, how do we know what is true and what is [...]

If you’ve been keeping up with the latest news, you know about the virtual big tech hearing between Congress and four of the biggest tech CEOs about monopolization. This sounds daunting on its [...]

With business still halted due to COVID-19 safety concerns, brands are starting to look for new ways to sell, so Facebook stepped in. In their biggest move into e-commerce to date, the global [...]

Sometimes, when advertising on social media, it can be difficult to stand out from a crowd of competitors. That is until paid social media came along. No longer is it necessary to solely rely on [...]

Depending on who you ask, cryptocurrency is or isn’t the future. For those unfamiliar, cryptocurrency, such as Bitcoin, is a virtual, decentralized currency of exchange that uses cryptography to [...]

Social media marketing is tricky, especially if you’re just starting. Since the idea is to expand your audience and promote your brand, there’s only so much you can do on your own. The bottom [...]