Social media marketing is tricky, especially if you’re just starting. Since the idea is to expand your audience and promote your brand, there’s only so much you can do on your own. The bottom line is that success is measured in social media engagement. When users interact with your brand, you’re doing something right. If not, just try these social media engagement tips from the professionals!
The Top Social Media Engagement Tips to Live by
Set a Goal
Sure, social media engagement is good and all, but not all of it is created equally. For instance, engagement can include lead generation, feedback solicitation, brand perception and so much more.
Unfortunately though, if your marketing doesn’t have an intended purpose, it will be hard to succeed. That’s why it’s important to outline a clear-cut goal. Ask yourself questions like, “Are we trying to promote our products and services, or just our brand?”
These inquiries should lead you to the heart of your social media marketing mission. Then, you’ll be able to focus on promoting the kind of social media engagement that works for you and your campaign.
Create Engaging Content
One of the best ways to drum up social media engagement is to create interesting, valuable content. After all, who is going to interact with a post that they don’t enjoy or find value in?
The best way to do this is through extensive audience research. Once you understand your audience, you should know exactly what kind of content that they will respond to. From that point forward, your social media engagement statistics can only improve!
Use Photos & Videos
Did you know that, for the most part, photos and videos tend to receive more engagement than strictly text posts? If you don’t believe us, take it from the platforms themselves.
According to Twitter, tweets with images receive almost 35 percent more retweets than text posts. Likewise, Facebook posts with photos and videos have 2.3 times more engagement than those that do not.
The bottom line is that photos and videos can go quite a long way when it comes to higher engagement rates.
Start a Conversation
When it comes to social media engagement, you can’t just expect to broadcast your message and users will flock. In fact, many social media marketers don’t realize that sometimes the best way to inspire engagement with users is to engage them first.
From starting a topical conversation to hosting a contest, there are more than a few ways to interact with your audience. Just be sure to take the time to pick the right topics and moments. A mistimed or misinformed post can do a lot more damage than good, so choose wisely.
Social media engagement rates are important statistics for a successful digital marketing campaign, so don’t take them lightly.