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Easy-to-Make Email Marketing Mistakes (And How to Avoid Them)

Email is one of digital marketing’s most golden opportunities. It can be highly profitable, but it is also extremely competitive. To catch and retain your contacts’ attention, you can’t afford to [...]

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Target Marketing: A Savvy Strategy to Reach Qualified Prospects

From social media to blogging to email blasts, content marketing is most effective when it is aimed at a specific target audience. Although this strategy may appear to limit the potential [...]

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How a Content Marketing Agency Outperforms Traditional Ad Options

These days, everybody’s talking about the benefits of digital marketing. It’s winning over companies big and small across the U.S.A., because a content marketing agency can outperform traditional [...]

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What is Nonprofit Marketing, and How Does it Work?

Nonprofit marketing involves using tactics like social media and email marketing to amplify the mission and message of an organization. Since some nonprofit teams these days are small and have [...]

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The Future of Blogging is So Bright You’d Better Wear Shades

Blogging is very chichi right now. WordPress alone publishes nearly 100 million new posts every month. More and more, brands both big and small are catching on to this trend, making the future of [...]

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The Inbound Marketing Future and What to Expect?

Inbound marketing has created a major impact on the type of marketing campaigns people have developed for their companies. Inbound marketing is an effective way to drive traffic and leads to your [...]

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How Socially Responsible Marketing Helps Small Businesses

Recently,  brands adopting social causes that align with their mission has become commonplace. From sustainability and environmentalism to homelessness and social change, the options are endless. [...]

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What is Permission Marketing, and Does it Actually Work?

With constant marketing streams, it’s becoming difficult for consumers to discern one advertiser from another. For this reason, many marketers are feeling lost with their rigid, nonindulgent [...]