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How to Have Successful Marketing Campaigns with your Own Customers

You may think you have your marketing strategy covered, but there is always room for improvement. There’s one specific detail you may be overlooking because it’s right in front of you: your [...]

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Target Marketing: A Savvy Strategy to Reach Qualified Prospects

From social media to blogging to email blasts, content marketing is most effective when it is aimed at a specific target audience. Although this strategy may appear to limit the potential [...]

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All You Need to Know About a Digital Marketing Action Plan

When it comes to marketing of any kind, a plan of action is key to organization. In digital marketing, where many different platforms begin to pile up, a plan is especially helpful. What is a [...]

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How Does Google’s Search Engine Work?

The algorithm of the internet – specifically search engines like Google or Bing – seems complicated and hard to navigate. It also requires much more than just some coding by developers. Appearing [...]

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Take a Page from Google’s COVID-19 Marketing Strategy Playbook

The coronavirus pandemic has changed everything in the business world, including best practices for digital marketing strategy. If you want to stay ahead of the competition at this critical [...]

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What NOT to do when Building your Brand Image

Even though it can’t be seen, a brand image is one of your company’s biggest assets. Through careful planning, it can be built and improved like any other part of your branding. But, in order to [...]

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What is a Brand Positioning Statement? (And, How to Write one)

A brand positioning statement may be the single-most important sentence or two in your marketing plan. Its job is to bring focus to the development of your marketing strategy and its supporting [...]

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Let your Marketing Strategy Shine by Setting SMART Goals

One of the challenges of creating a solid marketing strategy is choosing the right objectives for your team to pursue. It may be difficult to pinpoint an exact endpoint for a project if you are [...]

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