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What is Brand Management? How Does it Help Build a Company’s Image?

To begin tackling the concept of brand management, you must first understand the basic definition of a brand. Brands are a cohesive mix of what products and services they offer, and each [...]

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The Basic Ins and Outs of Email Marketing Optimization

In digital marketing, there are many different strategies that businesses use to promote their brand, products and services. One of the most common of which is email marketing. However, therein [...]

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How to Have Successful Marketing Campaigns with your Own Customers

You may think you have your marketing strategy covered, but there is always room for improvement. There’s one specific detail you may be overlooking because it’s right in front of you: your [...]

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What are Deepfakes, and How are Brands Using Them in Ads?

In the age of fake ads and bots, artificial video has entered the fold. Well, sort of. They’re called deepfakes. What are deepfakes, you ask? Deepfakes are videos with dubbed audio to make a [...]

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Rethinking Health Care Marketing to Adapt to Changing Times

From the nightly news broadcasts to New Yorkers applauding hospital workers from their windows, the health care industry has been suddenly thrust into the spotlight. Considering everything that’s [...]

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What is Nonprofit Marketing, and How Does it Work?

Nonprofit marketing involves using tactics like social media and email marketing to amplify the mission and message of an organization. Since some nonprofit teams these days are small and have [...]

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Why the Gross New Burger King Ad is Creating Such a Fuss

When it comes to advertising, controversial publicity stunts are a dime a dozen. Most of the time, they either fall flat and generate zero buzz, or create an adverse, negative reaction from [...]

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How Restaurant Marketing Can Boost Sales and Attract Diners

Restaurant marketing is a competitive business, especially with the amount of quality eateries here on Long Island. However, in recent years, the advent of digital marketing and advertising has [...]