When it comes time to develop a website for your company, one of the first steps you need to take is to determine what type of website will best align with your business goals. Knowing what website you want before starting on the design and marketing can save you a lot of time and money in the long run. If you’re not sure what kind of site to create for your business, read on to learn more about the different types of business websites!
3 Types of Websites to Choose From
1. Informational Websites
Every website is informative to a certain degree, but informational websites focus solely on providing authority and quality to potential and current customers. The information displayed on these types of websites is the key to success. Make sure your website stands out to capture your visitor’s attention while still getting your company’s message across. These websites are used for businesses who deal with more in-person customers or clients but want an online presence like massage studios or health care centers.
2. Lead Capture Websites
The goal of lead capture websites is to help generate leads through their online presence. Using lead conversion pages and landing pages are some tools to incorporate to help bring in new customers. These types of websites encourage visitors to fill out forms by using digital marketing strategies and enhanced, which helps incentivize users and foster sales. Typically, they’re used for service-based businesses such as, accounting firms and insurance companies.
3. E-commerce Websites
The main goal of an E-commerce website is to get visitors to purchase your products and services through a portal on your site. It’s a great way to display your products and securely and accept and process payments to allow easy online transactions.
These types of websites are no different than brick-and-mortar, but act like digital storefronts and require regular maintenance to ensure your website is up to date with your inventory. If your website has a cart function and utilizes online scheduling and payment, then it’s considered a sales website. You can have a website like Sand Cloud that only sells products without customization or a site like Apple that sells a variety of customizable products and services.
Now that you have learned the difference between the types of websites you can create for your business, you need to decide which one will best align with your company’s goals and objectives. Sometimes business goals can fall into more than one category, and can make it difficult to determine which website design to choose.