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How the Facebook News Feed Algorithm Picks the Posts You See

At first glance, Facebook’s endless stream of content appears to be completely random and entirely disjointed. A cute photo of an old friend’s baby is followed by ads for Nike sneakers followed [...]

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How a Facebook Ad Campaign can Enhance your Online Presence

If you’ve ever wanted to reach 2.5 billion monthly active users, a Facebook ad campaign is the way to do it. While you’re obviously not going to directly reach this entire audience, it does [...]

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Why Social Media Fact Checking is More Important Now than Ever

Social media has become central to daily life. Many people both young and old consume some form of news from various social media platforms. However, how do we know what is true and what is [...]

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Using Organic Marketing to its Fullest Potential

During a tough financial situation, paid advertising is an added expense to consider. The coronavirus pandemic created an unstable financial situation across the board. Therefore, many businesses [...]

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WhatsApp for Business: What it is and Why You Should Use It

There are many different apps focusing on varying aspects of business management and promotion. The newest of which is WhatsApp for Business. So, what is this app – and why should you choose it [...]

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What Happened to Social Media Spending?

You may have noticed that brand presence on social media platforms has been lacking as of late. For many brands, there are individual platforms they are boycotting, which we will address. The [...]

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The Key to High-Quality Content

Creating high-quality content is a multi-faceted task that, when completed to its fullest potential, can be a massive success. Your content will be ranked higher on search engines like Google or [...]

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Reddit and Twitch Bans Spark Controversy Online

Some of the leading social media platforms, including Reddit and Twitch, recently took bold action against the spread of hate speech online. In the span of a 48-hour period, several controversial [...]