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How the Facebook News Feed Algorithm Picks the Posts You See

At first glance, Facebook’s endless stream of content appears to be completely random and entirely disjointed. A cute photo of an old friend’s baby is followed by ads for Nike sneakers followed [...]

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How a Facebook Ad Campaign can Enhance your Online Presence

If you’ve ever wanted to reach 2.5 billion monthly active users, a Facebook ad campaign is the way to do it. While you’re obviously not going to directly reach this entire audience, it does [...]

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How Walmart and Microsoft are Impacting the TikTok Purchase

First an alleged TikTok ban by President Trump, now an impending TikTok purchase by Walmart and Microsoft. The news around this sale is unclear, however Walmart and Microsoft have joined the [...]

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The TikTok Ban: What to Believe and the Future of Social Media

The popular video-sharing app is President Trump’s latest target. He has been threatening a TikTok ban or forced sale for a while now. There is also the question of what app will take its place. [...]

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Reddit and Twitch Bans Spark Controversy Online

Some of the leading social media platforms, including Reddit and Twitch, recently took bold action against the spread of hate speech online. In the span of a 48-hour period, several controversial [...]

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Staying Current with Changes in Social Media Activity and Behaviors

The COVID-19 pandemic turned much of the business world on its head, influencing everything from consumer behavior to social media activity. These abrupt changes have left companies across Long [...]

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All You Need to Know about New Instagram and Facebook Shops

With business still halted due to COVID-19 safety concerns, brands are starting to look for new ways to sell, so Facebook stepped in. In their biggest move into e-commerce to date, the global [...]

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Why Social Media Advertising is More Essential than Ever

Since everyone is currently self-quarantining, social media is booming. In fact, people are using it to connect more than ever before. This also presents the perfect opportunity for brands to [...]