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Explore Consumer Trends with Google’s Rising Retail Categories

Real business promotion is never done on a hunch. Instead, digital marketing agencies mine data to inform decisions throughout the process. From content management systems to social platforms, [...]

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What are Google Penalties, and How can you Avoid Them?

If you’re familiar with sports of any kind, you probably know all about penalties. When a team or player is unsportsmanlike or violates the rules, they are sometimes disciplined according to the [...]

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The Benefits of Keyword Research for Search Engine Optimization

People want convenience and ease in all aspects of their lives. This is to be especially true when it comes to online research. It is said that 75 percent of users don’t even scroll past the [...]

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Google Ads Bidding has Made the Move to First Price Auctions

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t [...]

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What are Google Snippets, and Why do they Matter?

In order to maintain a consistent flow of website traffic from search engines, you have no choice but to keep up with Google’s ever-changing features. This includes not just algorithm updates, [...]

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What is Google Ads, and What are its New Innovative Features?

Since Google launched AdWords in 2000, the internet, businesses, audiences and the way that audiences and businesses interact on the internet have changed drastically. As a way to keep up with [...]

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How to Stop your Inactive Google+ Page from being Taken Down

As internet media giants like Facebook and Google try to clean clutter from their platforms, they’ve become stricter when it comes to removing inactive pages. We recently wrote about the dangers [...]

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3 Google Voice Search Optimization Tips and Tricks

Although there’s a good chance you found this blog after typing a question into a search engine, more search queries are being answered by speech today than ever before. As smart speakers have [...]