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Target Marketing: A Savvy Strategy to Reach Qualified Prospects

From social media to blogging to email blasts, content marketing is most effective when it is aimed at a specific target audience. Although this strategy may appear to limit the potential [...]

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Working from Home Doesn’t Need to Affect your Marketing

It’s no secret that the coronavirus is putting a strain on small businesses and marketers nationwide. Since the beginning of February, the search interest for coronavirus has increased by 260 [...]

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The Inbound Marketing Future and What to Expect?

Inbound marketing has created a major impact on the type of marketing campaigns people have developed for their companies. Inbound marketing is an effective way to drive traffic and leads to your [...]

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A Guide to Setting Marketing Objectives for the New Year

Your marketing objectives are the foundation for a successful marketing strategy. Your objectives should be the goals you want to achieve during a certain period of time, giving your team [...]

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How Socially Responsible Marketing Helps Small Businesses

Recently,  brands adopting social causes that align with their mission has become commonplace. From sustainability and environmentalism to homelessness and social change, the options are endless. [...]

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Solid Call-to-Action Phrases to Boost Clicks and Convert Users

As important as it is to be consistent with posting content on your site, it’s also important to have your audience engaging with your posts. You want your audience to be interacting and taking [...]

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What is Permission Marketing, and Does it Actually Work?

With constant marketing streams, it’s becoming difficult for consumers to discern one advertiser from another. For this reason, many marketers are feeling lost with their rigid, nonindulgent [...]

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Innovative Ideas to Improve Customer Experience

To gain an edge, many of the biggest names in business focus on crafting more than just catchy sales pitches. Through marketing campaigns that aim to improve customer experience, major companies [...]