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What is User Generated Content?

User generated content (UGC) skyrocketed this past year, and it was fantastic news for brands. With customer-created content and photos, brands have been able to save tremendously on production [...]

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First in Search: Fundamentals of SEO Marketing

Every business should recognize by now that SEO matters. Think about the way that you search for a service. Whether it be a restaurant, auto shop, or dentist, you’re turning to Google to see [...]

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Promoting Your Brand with A Social Influencer: What to Consider

We are influenced by what we see online each and every day. Whether we are seeking guidance or unconsciously being primed, we tend to imitate people with online authority. This is why using a [...]

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How Facebook Paid Online Events Are Helping to Save Small Businesses

Many restrictions are being set in place to keep our communities safe from COVID-19, but they are also impacting small and local businesses in a negative way. What do business owners do when they [...]

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Target Marketing: A Savvy Strategy to Reach Qualified Prospects

From social media to blogging to email blasts, content marketing is most effective when it is aimed at a specific target audience. Although this strategy may appear to limit the potential [...]

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Working from Home Doesn’t Need to Affect your Marketing

It’s no secret that the coronavirus is putting a strain on small businesses and marketers nationwide. Since the beginning of February, the search interest for coronavirus has increased by 260 [...]

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The Inbound Marketing Future and What to Expect?

Inbound marketing has created a major impact on the type of marketing campaigns people have developed for their companies. Inbound marketing is an effective way to drive traffic and leads to your [...]

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A Guide to Setting Marketing Objectives for the New Year

Your marketing objectives are the foundation for a successful marketing strategy. Your objectives should be the goals you want to achieve during a certain period of time, giving your team [...]