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How to Grow Your Social Media Audience

Building a community on social media is a great way for you to connect with your followers and encourage engagement with your brand. Social media gives companies the ability to build [...]

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If I Offer Instagram Shopping, Do I Need A Website?

A plethora of small businesses are popping up all over our social timelines. Skincare products, jewelry, clothes, wall art, and countless products created by talented people are now being sold by [...]

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The Benefits of Utilizing Social Media Video for Marketing

It’s no surprise that in our modern day, social media marketing is becoming one of the most useful methods for business promotion. With the ability to reach large sums of people, at a minimal [...]

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The Story of the Two Pals Who Created Instagram

Since Facebook purchased Instagram for $1 billion in 2012, it has grown an estimated 100 times in value. However, the photo-sharing app wasn’t always such a social media behemoth. The two [...]

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Instagram Shopping: What it is and how it works

Instagram’s 800 million subscribers offer a business opportunity few companies can afford to ignore. In fact, 60 percent of Instagram users say they discover new products via the social media [...]

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How your Business can take Advantage of Instagram Insights

Instagram Insights is a convenient tool that helps your business learn about its performance on this essential social media marketing platform. It’s available to any company looking to analyze [...]

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Generation Z Marketing Tips to Attract Young, Hip Audiences

These days, brands must learn how to adapt to fit the unique needs and interests of younger audiences than their accustomed to. However, by now you’ve undoubtedly heard everything you need to [...]

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Fat Guy Media’s Comprehensive Guide to Instagram Memes

Nearly all brands can benefit from integrating Instagram memes into their content marketing strategies, but there are definitely right and wrong ways to do so.