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So, you want to market your emails but don’t know where to start. Look no further than the Gmail Promotions Tab within the Gmail website. We will introduce you to this useful addition and explain [...]

With its attractive ROI potential, email is a highly recommended digital marketing channel. But email marketing’s results are never guaranteed. You can’t just send any old email to your whole [...]

Email blasts help businesses reach audiences, while also nurturing leads and delighting existing customers. Even during a pandemic, many companies are using them to inform and update users and [...]

From the nightly news broadcasts to New Yorkers applauding hospital workers from their windows, the health care industry has been suddenly thrust into the spotlight. Considering everything that’s [...]

During an uncertain time like this, email alerts can be an important part of your organization’s communication strategy. However, effective email marketing tends to be very different during a [...]

In the world of digital marketing, it can be difficult to find and nurture qualified leads. For this reason, many marketers experiment with different strategies in order to get a leg up on [...]

Email marketing goes a lot further than just sending out a few blasts every once in a while. In fact, there’s a great deal of analysis and tinkering that goes into any successful email. However, [...]

With billions of emails sent every day, competition is tougher than ever for the attention of consumers. To get recipients to actually open and click your messages, you can’t rely on tired old [...]