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Easy-to-Make Email Marketing Mistakes (And How to Avoid Them)

Email is one of digital marketing’s most golden opportunities. It can be highly profitable, but it is also extremely competitive. To catch and retain your contacts’ attention, you can’t afford to [...]

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The Basic Ins and Outs of Email Marketing Optimization

In digital marketing, there are many different strategies that businesses use to promote their brand, products and services. One of the most common of which is email marketing. However, therein [...]

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Make Your Marketing Emails Stand Out with Gmail Promotions Tab

So, you want to market your emails but don’t know where to start. Look no further than the Gmail Promotions Tab within the Gmail website. We will introduce you to this useful addition and explain [...]

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Hit the Mark with Targeted Email Marketing Services

With its attractive ROI potential, email is a highly recommended digital marketing channel. But email marketing’s results are never guaranteed. You can’t just send any old email to your whole [...]

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4 Simple Email Newsletter Design Tips that Work Wonders

Email blasts help businesses reach audiences, while also nurturing leads and delighting existing customers. Even during a pandemic, many companies are using them to inform and update users and [...]

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Rethinking Health Care Marketing to Adapt to Changing Times

From the nightly news broadcasts to New Yorkers applauding hospital workers from their windows, the health care industry has been suddenly thrust into the spotlight. Considering everything that’s [...]

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Tips for Sending Email Alerts During a Crisis

During an uncertain time like this, email alerts can be an important part of your organization’s communication strategy. However, effective email marketing tends to be very different during a [...]

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How Email Drip Campaigns can Work to your Brand’s Advantage

In the world of digital marketing, it can be difficult to find and nurture qualified leads. For this reason, many marketers experiment with different strategies in order to get a leg up on [...]