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Because of its very attractive return on investment potential, email is a marketing channel of choice for local businesses right now. But these days, reliable results are steeped in strategy, not [...]

Email is one of digital marketing’s most golden opportunities. It can be highly profitable, but it is also extremely competitive. To catch and retain your contacts’ attention, you can’t afford to [...]

In digital marketing, there are many different strategies that businesses use to promote their brand, products and services. One of the most common of which is email marketing. However, therein [...]

So, you want to market your emails but don’t know where to start. Look no further than the Gmail Promotions Tab within the Gmail website. We will introduce you to this useful addition and explain [...]

With its attractive ROI potential, email is a highly recommended digital marketing channel. But email marketing’s results are never guaranteed. You can’t just send any old email to your whole [...]

Email blasts help businesses reach audiences, while also nurturing leads and delighting existing customers. Even during a pandemic, many companies are using them to inform and update users and [...]

From the nightly news broadcasts to New Yorkers applauding hospital workers from their windows, the health care industry has been suddenly thrust into the spotlight. Considering everything that’s [...]

During an uncertain time like this, email alerts can be an important part of your organization’s communication strategy. However, effective email marketing tends to be very different during a [...]