Archives

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t [...]

Google AdWords is one of the best ways for businesses of all sizes and industries to bring traffic to their websites. However, because of its somewhat confusing nature, business owners and novice [...]

Technology and business are rapidly evolving every day. Long gone are the days when the internet was considered ‘the future’ and all your business needed was a storefront. As the world of digital [...]

If you are planning to launch an online advertising campaign, excluding one-third of consumers probably wouldn’t be one of your goals. But’s that’s what happens to marketers who choose not to use [...]

There’s a reason why “Google it” has entered our universe as the go-to phrase for looking anything up on the internet. It’s how prospective customers come across products, services, and [...]

Many of our clients often ask us the following question: what is PPC? In a nutshell, pay-per-click (PPC) is a form of paid online advertising. The goal of pay-per-click advertising is to quickly [...]

We see it all the time in movies: the perfect couple that falls in love at first sight, overcomes some issues and then lives happily ever after. Unfortunately, love at first sight is a rare [...]

Everywhere you look, people are searching, talking and texting on their smart phones. Since nearly two-thirds of New Yorkers have an Internet-ready mobile device today, now is the right time to [...]