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Google Ads Bidding has Made the Move to First Price Auctions

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t [...]

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What is Google AdWords, and what are its Benefits?

Google AdWords is one of the best ways for businesses of all sizes and industries to bring traffic to their websites. However, because of its somewhat confusing nature, business owners and novice [...]

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Digital Trends to Keep an Eye Out For in the Coming Months

Technology and business are rapidly evolving every day. Long gone are the days when the internet was considered ‘the future’ and all your business needed was a storefront. As the world of digital [...]

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Why your Marketing Budget should include Bing Ads

If you are planning to launch an online advertising campaign, excluding one-third of consumers probably wouldn’t be one of your goals. But’s that’s what happens to marketers who choose not to use [...]

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Why You Should Be Advertising with Google AdWords

There’s a reason why “Google it” has entered our universe as the go-to phrase for looking anything up on the internet. It’s how prospective customers come across products, services, and [...]

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What is PPC? How Can it Help My Business?

Many of our clients often ask us the following question: what is PPC? In a nutshell, pay-per-click (PPC) is a form of paid online advertising. The goal of pay-per-click advertising is to quickly [...]

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Retargeting Your Audience With Google AdWords

We see it all the time in movies: the perfect couple that falls in love at first sight, overcomes some issues and then lives happily ever after. Unfortunately, love at first sight is a rare [...]

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Mobile Advertising Companies Reach On-the-Go Audiences

Everywhere you look, people are searching, talking and texting on their smart phones. Since nearly two-thirds of New Yorkers have an Internet-ready mobile device today, now is the right time to [...]

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