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With business still halted due to COVID-19 safety concerns, brands are starting to look for new ways to sell, so Facebook stepped in. In their biggest move into e-commerce to date, the global [...]

Social media moves at the speed of light. That’s why it can sometimes be difficult to stay up to date with the latest innovations. So, as we usher in a new decade, there’s a lot of chatter about [...]

Digital models, like Bermuda, Lil’ Miquela and Shudu, have been silently taking over Instagram feeds around the world for some time now. But lately, the response to CGI influencers has been loud [...]

Instagram likes, regarded as the platform’s unofficial currency, are on the way out. Yes, you read that right—likes, the statistical, all-important representation of post popularity, are leaving [...]

Love them or hate them, social media influencers are here to stay, especially on Instagram. Don’t believe me? Go ahead and scan your feed right now. Chances are that you’ll probably see sponsored [...]

Social media marketing is tricky, especially if you’re just starting. Since the idea is to expand your audience and promote your brand, there’s only so much you can do on your own. The bottom [...]

In order to reach Millennials, businesses need to advertise where young people are spending most of their time. Today, more than half of Instagram’s one billion monthly active users are between [...]

Businesses marketing on Instagram isn’t new. After all, the platform boasts over a billion monthly active users. However, by and large, these brands’ experiences are limited to simply engaging [...]