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When it comes to getting your brand and content seen, paid advertisements on platforms like Google and Facebook are a good place to start. However, one can’t just set up a campaign, let it run [...]

Researching marketing campaigns and techniques can be confusing, especially with the amount of acronyms used. SEO and PPC are two of the most commonly used terms within marketing. We will explain [...]

The algorithm of the internet – specifically search engines like Google or Bing – seems complicated and hard to navigate. It also requires much more than just some coding by developers. Appearing [...]

Google, the current reigning champion of search advertising, has a new competitor fighting to knock it out of first place. Amazon advertising’s market share has been forecasted to grow nearly 30 [...]

In terms of optimizing for search engines, there are many details that go into rankings, such as images. Basically, images are used on most website pages to help interest and appeal to readers. [...]

Although a lot of attention is paid to social media, SEM strategy is often the backbone of a digital marketing campaign. It places ads directly before motivated consumers who are considering [...]

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t [...]

We’ve talked a lot about responsive web design in the past, but did you know that there are also responsive search ads? In fact, Google has begun to test a tool that gives publishers more [...]