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SEO and PPC: What They Are and How They’re Used

Researching marketing campaigns and techniques can be confusing, especially with the amount of acronyms used. SEO and PPC are two of the most commonly used terms within marketing. We will explain [...]

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How Does Google’s Search Engine Work?

The algorithm of the internet – specifically search engines like Google or Bing – seems complicated and hard to navigate. It also requires much more than just some coding by developers. Appearing [...]

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Amazon Advertising Threatens Google’s Search Ad Dominance

Google, the current reigning champion of search advertising, has a new competitor fighting to knock it out of first place. Amazon advertising’s market share has been forecasted to grow nearly 30 [...]

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SEO for Images: How to Properly Optimize for Search Engines

In terms of optimizing for search engines, there are many details that go into rankings, such as images. Basically, images are used on most website pages to help interest and appeal to readers. [...]

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How SEM Strategy is used to Maximize your Ad Spend

Although a lot of attention is paid to social media, SEM strategy is often the backbone of a digital marketing campaign. It places ads directly before motivated consumers who are considering [...]

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Google Ads Bidding has Made the Move to First Price Auctions

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t [...]

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Why Responsive Search Ads are Bigger and Better than Ever

We’ve talked a lot about responsive web design in the past, but did you know that there are also responsive search ads? In fact, Google has begun to test a tool that gives publishers more [...]

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What are Google Ad Grants? And, how do they help Nonprofits?

Nonprofits often face an uphill battle getting their message out to the public. With limited resources and a lack of digital experience, they can struggle to find an online audience. But, the [...]

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