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Google, the current reigning champion of search advertising, has a new competitor fighting to knock it out of first place. Amazon advertising’s market share has been forecasted to grow nearly 30 [...]

In terms of optimizing for search engines, there are many details that go into rankings, such as images. Basically, images are used on most website pages to help interest and appeal to readers. [...]

Although a lot of attention is paid to social media, SEM strategy is often the backbone of a digital marketing campaign. It places ads directly before motivated consumers who are considering [...]

Google has officially decided to start selling ads on a first price basis. If you’re confused as to what that means, you’ll want to read on to ensure your Google Ads bidding strategy isn’t [...]

We’ve talked a lot about responsive web design in the past, but did you know that there are also responsive search ads? In fact, Google has begun to test a tool that gives publishers more [...]

Nonprofits often face an uphill battle getting their message out to the public. With limited resources and a lack of digital experience, they can struggle to find an online audience. But, the [...]

For successful digital marketing, you need a strategy that involves some combination of search engine optimization and search engine marketing. Unfortunately though, many marketers don’t realize [...]

Callout extensions are one of the best ways to display exclusive offers alongside your advertisements in Google Search. Basically, they allow you to add more text that can highlight specific [...]