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Social media moves at the speed of light. That’s why it can sometimes be difficult to stay up to date with the latest innovations. So, as we usher in a new decade, there’s a lot of chatter about [...]

With social media marketing, it can be difficult to determine success without solid, comprehensive analytics. That’s why, when Twitter Analytics launched in 2014, it signified a shift towards [...]

Sometimes, when advertising on social media, it can be difficult to stand out from a crowd of competitors. That is until paid social media came along. No longer is it necessary to solely rely on [...]

Social media marketing is tricky, especially if you’re just starting. Since the idea is to expand your audience and promote your brand, there’s only so much you can do on your own. The bottom [...]

There’s nothing quite like Twitter during a big, important event. Everyone is out in full force, adding their own unique commentary, posting everything from opinions to memes. However, live [...]

Twitter is a tough place for a business to build an audience. With hundreds of thousands of tweets published every minute, it might feel like no one is listening to you at all. But, don’t give up [...]

If you’re a sports fan, there’s nothing better than seeing a couple rivals mixing it up off the field. Luckily, in the social media age, teams are ramping up their platforms to build their brand [...]

Although social media has only been around for a decade or so, it is now a part of just about every aspect of our lives. Whether you want to promote your business or like to take pictures of [...]