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How Twitter Analytics can Fix your Trickiest Marketing Woes

With social media marketing, it can be difficult to determine success without solid, comprehensive analytics. That’s why, when Twitter Analytics launched in 2014, it signified a shift towards [...]

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The Benefits of Utilizing Social Media Video for Marketing

It’s no surprise that in our modern day, social media marketing is becoming one of the most useful methods for business promotion. With the ability to reach large sums of people, at a minimal [...]

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More than a Gimmick, Twitter Video is a Marketing Must

Twitter is a tough place for a business to build an audience. With hundreds of thousands of tweets published every minute, it might feel like no one is listening to you at all. But, don’t give up [...]

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What the Recent Twitter Followers Purge Means for Businesses

Twitter is starting to cleanse itself of “locked” accounts by removing them from people’s total follower counts. In other words, you may have recently lost a bunch of Twitter followers. This is [...]

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Why is Social Media Monitoring Crucial to Digital Marketing?

Creating Facebook, Twitter, LinkedIn and Instagram accounts for your business and posting to them regularly is an awesome start to building a social media presence. However, we’ve seen a fair [...]

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Twitter Promote Mode makes Branding Affordable and Easy

Twitter Promote Mode, an automated, affordable way to reach new followers and larger audiences, was recently made available to American businesses and individuals. You can also use it to view [...]

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Twitter News for your Business: Multi-Tweet ‘Threads’ Launched

Twitter is launching “Threads,” a new feature that gives its users the option to stitch together tweets to tell a longer story than previously possible, the social media giant announced this [...]

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Will the new Twitter Character Limit Help or Hurt Marketing?

Twitter, which famously forced brevity on the social media world, is abandoning its signature feature. Introduced in September, the new Twitter character limit gives every user double the space [...]