With the amount of advertisements people see every day, it’s hard to ensure that your company’s advertisements are being seen. More importantly though, being seen by the right people. If they are [...]
Buyer personas, inbound marketing’s greatest tool, are fictional in nature, but their accuracy depends on real data. To keep personas up-to-date, it’s common to periodically conduct market research.
Creating buyer personas is the first and most important step you should take when marketing your company. It lays the foundation for your target audience, content and distribution. Through buyer [...]
One of the most important steps in modern marketing is constructing buyer personas — fictional characters that represent your ideal customers. It’s likely that your product or service would be [...]
When it comes to marketing of any kind, a plan of action is key to organization. In digital marketing, where many different platforms begin to pile up, a plan is especially helpful. What is a [...]
During an uncertain time like this, email alerts can be an important part of your organization’s communication strategy. However, effective email marketing tends to be very different during a [...]
Having your marketing and sales aligned properly can help drive your company to success. While this process might not be an overnight fix, it is definitely the start to getting all of your teams [...]
You’ve done your research and decided to create social media accounts. You created the perfect username for your business, started posting some fun photos, yet you’re still lacking the engagement [...]