Buyer Personas, and How they Influence Advertising Campaigns
With the amount of advertisements people see every day, it’s hard to ensure that your company’s advertisements are being seen. More importantly though, being seen by the right people. If they are being seen but not by the correct people then you are wasting company time and money. By using buyer personas, you can ensure that your ads are being viewed by the people who are most beneficial to your company. The people who will take an actual interest in your company.
What are Buyer Personas?
A buyer persona is an example of what your ideal or sample customer is. It allows you to better market your products and services to the correct group of people. Gathering information based off of market research, a buyer persona is a semi fictional representation of your customers.
To make a buyer persona, you need to ask yourself a few questions. The answers to these questions will put you on the right track to figuring out the group you should be directing your ads towards. Examples of questions are:
- What is the buyer’s gender?
- What is the buyer’s age?
- What is the buyer’s role in the company?
- What type of company does the buyer work for?
- What are the buyer’s most common objections?
- How can you help solve the buyer’s challenges?
- How does the buyer prefer to communicate?
How Buyer Personas Influence Campaigns
Buyer personas influence campaigns because you can direct your ads to the people that are most likely to use your services or buy your products. By directing your ads to the proper people you’re no longer wasting your money on ads that won’t result in revenue. Creating buyer personas will help to figure out what group of people will be most interested in your product or services so you can reallocate your resources to reach those people.
Utilizing buyer personas not only increases your chances of being noticed in this world with thousands of ads a day, but will also allow you to better relate to your clients. Looking at your clients as more than just data gives them more of an incentive to return to your company. People want their lives to be made easier and have their problems solved so they would rather give their business to a company they can connect to.