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Is DIY Web Design Really the Best Option for your Business?

These days, having a website for your business is non-negotiable. As a hub of your online presence and digital marketing efforts, you’ll open yourself up to a much wider audience. However, when it comes to crafting it, there’s an important [...]

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Easy-to-Make Email Marketing Mistakes (And How to Avoid Them)

Email is one of digital marketing’s most golden opportunities. It can be highly profitable, but it is also extremely competitive. To catch and retain your contacts’ attention, you can’t afford to be making email marketing mistakes like these.

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How to Determine the Sales Funnel That Works for your Business

So, you’re putting together all the components of your business’ marketing plan. Using a sales funnel is efficient, but only if you’re using the best possible one for your brand. Read on to help your company figure out the best solution for you.

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How Walmart and Microsoft are Impacting the TikTok Purchase

First an alleged TikTok ban by President Trump, now an impending TikTok purchase by Walmart and Microsoft. The news around this sale is unclear, however Walmart and Microsoft have joined the running. Read on to find out more about this potential sale.

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Why Social Media Fact Checking is More Important Now than Ever

Social media has become central to daily life. Many people both young and old consume some form of news from various social media platforms. However, how do we know what is true and what is false? This is where the importance of social media [...]

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What is Brand Management? How Does it Help Build a Company’s Image?

To begin tackling the concept of brand management, you must first understand the basic definition of a brand. Brands are a cohesive mix of what products and services they offer, and each interaction with their audience, employees and providers. [...]

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How a Website Load Time can Improve User Experience

Have you ever clicked off a website because it was taking too long to load? If so, you may consider your own site’s loading speed. Read on to find out how much a website load time can impact the effectiveness of a site.

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Using Organic Marketing to its Fullest Potential

During a tough financial situation, paid advertising is an added expense to consider. The coronavirus pandemic created an unstable financial situation across the board. Therefore, many businesses are turning to organic marketing instead. We will [...]