After a blog post is published, it often fades into a content graveyard a few days later, never to be heard from again. However, repurposing content maximizes the effect of your posts by giving them a second life as eBooks, podcasts and more.
What is Repurposing Content?
Repurposing content is the act of transforming one piece of content, such as a blog post, into another form of content, like an infographic.
The repurposing of content is an effective strategy that can conserve resources and increase traffic to your website. Repurposing content is beneficial, because it will:
- Reach new audiences
- Reinforce a message
- Improve SEO
- Maximize existing content’s effect
- Revive old content gems
Evergreen content, which remains relevant and fresh over time, is a good choice for repurposing. For example, an article, such as Why is Content King?, does not become dated quickly.
Blogging is a good way to fuel informational email marketing campaigns. A once a week, blog round-up reminds your contacts about what content they have been missing. This link-filled email also increases your website’s traffic.
Blog posts can also be repurposed into whitepapers, which are authoritative reports or guides. Blog topics that received the best audience response are a good place to start for whitepaper topics. But don’t just reproduce your blog post as a whitepaper, repurpose the content for its new audience.
Creating an entire eBook from scratch requires plenty of resources. Smart content providers compile eBooks by adapting a series of blog posts. With proper content planning, your next eBook can be completed quickly and easily.
Another way to repurpose content is to start a podcast based on your blog. The podcast could be as simple as recording a person reading your blog posts. A podcast extends the reach of your blog to a different audience.
Social Media Posts
Social media marketing typically accompanies a blog post, but information in blogs can also be repurposed into social content. You could make a social post or series of social posts out of informative statistics from your blog post. Another popular tactic is to create images of factoids that are contained in your blog posts.
If you want to extend the life of your blogs, try repurposing content, a cost-effective strategy to reach larger audiences.