A little while back, we wrote a blog post that covered the best marketing techniques for reaching millennials. We didn’t really go into great detail about video marketing, though, because we felt it would be worthy of its own separate entry. In this post, we’ll discuss why and how a vibrant video marketing strategy can be your key to unlocking the vast market of millennials.
Why a Video Marketing Strategy Sparks Success
Marketing experts near and far will tell you that millennials are interested in highly engaging content. They want content that speaks directly to them, and what better way to do so than with a video? Consider these statistics:
- 80 percent of millennials consider watching video content to research a product
- 70 percent of millennials will likely watch a company video when shopping online
- 60 percent of millennials would rather watch a company video than read a company newsletter
How to Create an Effective Video Marketing Strategy
Consider What Story You’re Telling
One of the most essential steps of a video marketing strategy is to fully understand what message you would like to send your viewers. There are countless things that can be depicted by video. It’s great to show off your products and services in video form from time to time, but trying something fun and educational is what will build the trust of your viewers. Nobody, especially not millennials, wants to be told, “Hey! Buy this product right now!” In fact, two in three millennials will lose interest in a video if it’s too promotional. Instead, videos that showcase your company’s culture are perfect for humanizing your brand and bringing it to life. For example, here at Fat Guy Media, we’ve dedicated weekly Fat Guy Friday videos to showcase delicious recipes we’ve cooked up in our office. Check out this video below for an example:
Determine Who’s Going to Create the Content
When you’re investing money into a video marketing strategy, you don’t want your videos to be produced by some clown recording them on his flip phone. You want them done by the best of the best. A deep knowledge of video editing software does not come easily, so consider outsourcing your video marketing to an expert who can make it spectacular.
Call Customers to Action
Make sure your videos include strong calls-to-action. We’ve all searched for something specific on YouTube and then found ourselves clicking on related videos, inevitably ending up watching all sorts of viral videos. You don’t want people to watch your video and say, “So what?” and then proceed to spend three hours watching cat videos without ever making it to your website. Top off your video with a call-to-action that entices viewers to visit your site or make a purchase.
Prepare to Promote
In June 2015, Facebook stated that it has four billion video views every day. Besides that, 84 percent of millennials follow brands and companies on Facebook, 75 percent subscribe to them on YouTube and 47 percent follow them on Twitter. What better way to tap into the millennial market than by posting your videos on the social media sites they love so much? If your videos are really great, viewers will share them with their friends, further increasing the reach of your video marketing campaign.
Rinse and Repeat
Just like anything else, video marketing takes practice. The first video you put out is, of course, not guaranteed to go viral. That doesn’t mean you should be discouraged and vow to never film another video. Test out a few different video ideas to see what hits home with your audience, and when you find what resonates, run with it. One of the most important parts of your video marketing strategy is to make sure you have fun with it. Seriously, if you show people a creative, fun video that helps your viewers understand that you love what you do, it will speak volumes for your brand.
With the right video marketing strategy, you’ll add more fuel to both your email marketing and social media marketing campaigns. If you have any other questions about video marketing, don’t hesitate to contact the Fat Guy Team at firstname.lastname@example.org!