Growing up with designer parents can make for an interesting childhood. Especially when your mom is a freelance graphic designer that works from home and your dad designs toys for one of the biggest toy companies in America. When I was a kid I thought that the toys my Dad brought home were just for me and my siblings to play with, but that wasn’t all they were there for. We were giving him feedback (without knowing we were giving feedback). My Mom was a little more direct. She would float logo designs past us, see if we approved and that’s pretty much all of the logo design experience I have. So, in writing this blog I consulted with our design team about what separates a good logo from a bad one. Here’s what they said. (1) Don’t Underestimate the Power of Color Black and white logos are fine but they are also extremely difficult to get right (see Apple’s logo for a good example). That’s why we strongly suggest you pull some color into your logo. Picking the right palette can say a lot about your business and can evoke an emotional response in a potential customer. We’ll help walk you through the various color palette’s that make sense for your business and find one that will truly excite your customers. (2) Originality Picasso once said that, “Good artists copy, great artists steal.” We can say that that may work for fine artists but when it comes to your logo design it can make for a pretty uninspiring logo. It’s completely okay to copy general ideas or concepts but it’s another thing entirely to mimic other logo’s (like using the Coca-Cola lettering). Mimicking too much can make your logo look like the rest of your competition. But, an original logo that keeps up with the graphic trends in your industry will make your business much more attractive. Our team knows how to stay on top of the design trends in your industry and how to make your company stand out from the crowd. (3) Stand for Your Brand Keep it clean, keep it simple and make a logo that stands for your brand. You only have a few seconds to impart your message on a potential customer so you need to make every detail count. Quality design is all about taking a complicated concept and making it simple, beautiful and effective. Our graphic designers and web designers will work with you to create a logo that works for your brand. If you have any further questions about logo design or would like to schedule a consultation please feel free to give us a call at 516-535-5353 or e-mail us at email@example.com.
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