Introduction to Email Marketing

What is Email Marketing: The Ultimate Secret Weapon for Small Businesses

Did you know that mobile email usage is at its lowest on Monday? Or that 44% of email recipients made at least one purchase last year based on a promotional email? If you didn’t then you may want to look into email marketing, which is quickly becoming an essential means of communication between your business and your customers. In this blog we’re going to break down what email marketing is, how to use it, what to use it for and how it could help you and your business.

Launching Your Secret Weapon: Email Marketing

By now pretty much everybody should know what email is and what it looks like. But what’s the difference between normal email and email marketing? Email marketing happens when your company sends a commercial message (through email) to a group of potential customers or subscribers. Thanks to the advent of the smartphone that means you can reach a large number of people with very little effort and a minimal investment. But just reaching your customers (or potential customers) isn’t enough. You need a much more holistic approach that informs people about your brand (a mixture of content and design) and you need to compliment that approach with some other marketing tools such as search engine optimization (SEO), content creation, social media engagement and behavior based nurturing. Now, that’s a lot for one company to handle, which is why many businesses (both big and small) are outsourcing their digital marketing to companies who specialize in inbound. By handing over the grunt work of email marketing (and its’ accompanying pieces) off to a specialist you will have more time to focus on your business and for every dollar you spend you could potentially see $44.25 in return (assuming you meet the average ROI of email marketing). Multiply that number by the amount of money you could potentially put into it and watch as your profits soar. Here at Fat Guy we’re committed to providing the best web design and digital marketing services on Long Island. If you have any further questions about email marketing please consult our recently released ebook or contact us at (516)535-5353 or at We look forward to hearing from you! What is Email Marketing

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