You’re a small business owner who has a great following of regular customers and you’re happy. But they already know what your company offers without having to look it up. So, you start to think of other ways to gain more customers and show off your company. The idea of creating a website crosses your mind but it sounds like a lot of work so you think, ‘Do I need a website?’ While you may think differently, the answer to that question is, absolutely! We have some reasons to answer your question, ‘Do I need a website?’ And by the end of it, you’ll be on board to start creating your company’s website.
Why Do I Need a Website?
Many companies we work with want to know the benefits of having a website before starting the production of a website. Our reasons provide stability for that company’s competition, marketing and expand their business overall. So, you ask yourself, do I need a website? Here’s why: A 24/7 Business While your business may only be open from 9 am to 5 pm, your website is up and running 24/7. So a potential customer looking for your company’s products or services at 11 pm, can find clear and distinctive answers and are more likely to follow up the next morning. Expand Your Audience Your customers can tell you a lot. For instance, you can understand the demographic of who your target audience is and how to best attract them. A website can act as a benefit to gathering more of your target audience and even creating new target audiences. Market Your Company A website can easily market your company through search engine result pages (SERP). The more web pages you have, the more likely search engines will crawl through them and find what is relevant for a searcher. Relevant keywords on each web page help your company rank higher on SERP. Connect and Communicate A great website has a blog page and social media links for leads and customers to find answers. Keeping up with a blog provides more information for searchers and more web pages for search engines to pick up. Social media profiles allow leads to connect with your company on a more personal level, as well as provide an informal platform to communicate. Be a Competitor What’s the advantage your competitors have over your company? They have websites! With your own company’s website you will be able to compete using a responsive web design, location marketing and relevant content. In order to rise above your competitors, your company needs a visual and accessible component that benefits a potential customer.
When Do I Need a Website?
Now you have the answer to if you need a website, but you might be asking when do you need a website? Well, how about right now? Creating a website efficiently and correctly takes a little bit of time, but in the end it is a great investment. Having a website is a stepping stone to becoming a thought leader in your industry. Being a thought leader gains the trust of customers and leads. No more asking when you need a website? Start planning your web design strategy for the ultimate website!