If you’re still thinking of video marketing as just a passing trend, it’s time to think again. Video has become one of the most effective marketing tools out there, and the results are hard to ignore. Businesses of all sizes are using video to drive real, measurable growth. This blog highlights some key video marketing statistics that demonstrate precisely how video can enhance your ROI.
Whether you’re just starting to explore video content or looking to maximize your current efforts, these insights prove why video isn’t just “nice to have” but a must for any business that wants to stay competitive.
Video Marketing Statistics That Prove Their Weight in Gold
Video marketing has evolved from a “nice-to-have” into a “must-have” strategy for businesses. It’s one of the most effective ways to grab attention, build trust, and increase sales. Whether you’re an SMB owner or managing a full-scale marketing team, ROI is always a priority, and investing in video could be one of the most impactful moves you make.
The numbers speak for themselves:
- 93% marketers say video gives them a good ROI.
That means the majority of marketers who’ve used video are seeing real results, not just clicks and views, but leads, conversions, and sales. It’s also a major factor in deciding to spend even more on video marketing in 2025. - 88% say video helps with lead generation.
People are more likely to share their contact information after watching a valuable or engaging video. It builds trust and interest to such an extent that… - 84% of businesses say video has directly increased sales.
Video captures attention, educates, and builds authority, all in a single piece of content that can be reused across platforms. Those are video marketing statistics no business owner can afford to ignore.
4 Reasons Why Video Works So Well
Not all content is created equal. When it comes to capturing attention and engaging an audience, there’s a reason video outperforms other types of content. Actually, there are a few:
- People Remember Videos
Viewers retain 95% of a message when watching it in video form, compared to just 10% when reading text. - Videos Boost Time on Site
Adding video to a landing page can increase your dwell time, which is the amount of time people spend there. This is a crucial factor in how Google ranks your site. - Emails with Videos Get More Clicks
Video marketing statistics show that simply including the word “video” in an email subject line can increase open rates by 19% and click-through rates by up to 65%. - Videos Help You Rank Better in Search Engines
Websites that include video are 53 times more likely to generate organic search engine results compared to text-only pages.
What Kinds of Videos Work Best?
Not sure where to start? These types of videos are proven to get results:
- Product demos or explainer videos
- How-to or educational videos
- Behind-the-scenes content
- Customer testimonials
Capture the Power of Pressing Play
If you’re still on the fence about video marketing, here’s something to think about beyond any video marketing statistic: your competitors are probably already using it, and it’s working. Video grabs attention, boosts sales, and delivers serious ROI.
It’s not too late to start. With the proper guidance, you can launch effective video campaigns quickly and confidently. At Fat Guy Media, we make the process simple. Whether you’re creating your first product demo or a full-scale video strategy, our team handles everything from concept to distribution.
Let us help you catch up, stand out, and turn video marketing into real results for your business!
