The trends that were effective in 2021 might not be accurate for 2022. First, you must look at your current digital marketing campaigns and assess if it’s time to update them at the end of every year. When evaluating your campaigns, a few key things you need to keep in mind are: have your goals between 2021 and 2022 changed? If they have, are the campaigns you’re currently running still aligned with the goals? Finally, has the way you are advertising your goals run its course? If you said yes to any of these questions, it’s time to update your campaigns. Read along to find out how you can update your digital campaign.
Three Ways to Improve Your Digital Marketing Campaigns
Review your S.M.A.R.T Goals
You may have heard of S.M.A.R.T. goals before but aren’t entirely sure what they are or how they’re helpful to you. S.M.A.R.T. goals stand for Specific, Manageable, Attainable, Relevant, and Timebound. This is about how your goals will affect your business and your digital marketing campaign.
This framework will help you put the goals you want to reach for the new year into perspective. By following this acronym, you can take a deeper look into your objectives for the new year and if they’re attainable or when the timeline should be for them to be completed.
Review Your Target Audience
Now’s the time to reflect on how your business has changed in the past year. Have you grown? Have you expanded your reach? These will determine what type of digital marketing campaign you should have in place.
A company can come a long way in a single year. So, if you have any changes to your business, no matter how minor they may be, you need to consider them when developing a new marketing plan for the upcoming year.
Also, consider how your target audience’s tastes and needs have changed over the past year. Of course, you always want to answer the needs of your audience, so if what they need has changed, it’s time for you to change.
Update Your Campaign Graphics
How long have you had the same campaign graphics or taglines circulating the internet? If it’s been longer than a quarter, then it may be time to give them a refresher. The more times someone in your audience sees the same ad, the easier it will be for them to scroll past it without even realizing it.
If you want to continue marketing to potential clients at the best possible time in the buyer’s journey stage, it’s time for you to change up any ads you have running. This will help improve your digital marketing campaigns.
Call Fat Guy Media for Any Marketing Help
Completely changing the campaign you’ve had in place that you believed to have been working can be an extremely daunting task. If you think you’re in need and could use a little help in determining what to do next, contact Fat Guy Media. We have the tools and experience needed to get your digital marketing campaign up and running, providing the most benefit for you and your business.