It’s no secret that we love inbound marketing at Fat Guy Media. We talk about it all the time, love boasting about the killer statistics we’ve gained from it, and want to share these strategies with all other businesses so they can reap the same benefits that we have. That being said, we don’t think you should necessarily toss all old school marketing tactics in the trash—in fact, there are a lot of outbound marketing methods that we still use in our strategies, too! Print ads, radio spots, and billboards can’t be the be-all-end-all of your marketing strategy, because in doing so you’re missing a huge chunk of your target audience that’s moved onto the internet and away from traditional media. However, if you transition to a fully-digital strategy, and rid your strategy of old school marketing tactics entirely, you’re still ostracizing a considerable group of valuable audience members. Inbound marketing, as we’ve said time and time again, is a stellar strategy because it leads consumers exactly where you want them to go, the data is traceable, and the value is sustainable. But that doesn’t mean that old school marketing tactics have fully lost their appeal.
Knowing When to Use Old School Marketing Tactics
If you’re at a tradeshow, it’s all well and good that you can refer people back to your website by telling them the URL, but is that really effective? It’s times like these when you need something physical to give out to potential customers as a reminder to pay your site a visit later on. Having tri-fold brochures with information about your company, t-shirts, or other kinds of swag, are all tangible objects to reinforce your branding. If everyone walks out of that tradeshow with a water bottle with your company’s logo on it, chances are someone is going to see that water bottle and check out your company to see what it’s all about. No matter how subtle, outbound marketing is still important for that real-world connection to your brand’s identity. We use and offer many different kinds of these old school marketing tactics. If you live on Long Island chances are you’ve seen our glorious, heavy set logo advertised on countless taxi tops. Similar to our billboard advertising that we create for our clients these moving billboards increase your visibility to those few Americans not plugged in during the day. Although billboard advertising and taxi top advertising do not hold as much information about your company as brochures, they increase your visibility to a larger crowd of people. Similar are banners. For many of our clients, the necessity for banners lies in a new offering. These offerings can be making customers aware of a new location, new management or a rebranding. Using old school marketing tactics in this situation a perfect use. You are highlighting your brick and mortar business through geo-marketing, making people aware of your physical location and their proximity to it.Being well versed in both inbound and old school marketing tactics has greatly benefitted us and our customers. Creating balance in both aspects gives you a well-rounded program, sure to be visible by those on and off the internet. If you need further information about old school marketing tactics you can use at your company, inbound marketing tactics or any questions about marketing don’t hesitate to give us a call. To set up a consultation or for further information give us a call at 1-516-535-5353 or e-mail us at firstname.lastname@example.org. We look forward to hearing from you!