It’s no secret that content marketing is one of the most important practices you can add to your everyday digital strategy. In the digital world we live in today, ensuring your content marketing skills are up to par with competing marketing companies is imperative for you in order to continually produce new and original content. To guarantee you’re staying on top of your game, make sure you stay up-to-date with three of the main content marketing skills you’ll need.
3 Content Marketing Skills You Must Have
1. Search Engine Optimization (SEO) Skills
A search engine ranking can make or break a marketing strategy. According to a study, over 75 percent of users won’t scroll past the first page on search engines. This makes the need for well-constructed search engine optimization, or SEO, that much more crucial. Search engines determine the validity, accuracy and relevancy of a site through their SEO.
Producing content that is correctly optimized will be the largest factor in driving valuable organic traffic to your site. Selecting relevant keywords to what your audience would be searching for will allow search engines to determine your site as a trustworthy source and can help your ranking on search engine pages.
2. Master Researcher
Now, you know you need a keyword but how do you determine which word or phrase would be most beneficial? This can all be determined by research, one of the most important content marketing skills. Research your target audience, their pain points, how to solve them, and finally, how to best relay your solutions to them.
Understanding who your target audience is and the pain points they have will allow you to promote how your business will solve their problems. This will convey to them that you are the expert and they need the help of your business. If you don’t know who you are trying to reach or why, the quality of your content will reflect.
3. Full Understanding of the Sales Funnel
Recognizing where your audience is within the sales funnel will allow you to direct the content you have to your leads at the exact moment they need it. Remember, your main goal for content marketing is turning potential leads into your customers. Each lead will find your site at a different point within the sales funnel, it is your job to produce relevant information for them and better nurture them through the entire funnel.
When your content marketing skills are sharp, you will begin to grow your audience and client base, turning valuable leads into buying customers. The skills needed are constantly changing and updating, so, if you need help with your digital presence and content marketing Fat Guy Media is here to help!