As a business owner, you are always looking for newer and more successful ways to reach potential customers. You may have already tried options like updated signage or flash sales, but these methods can be ineffective, impersonal and untrackable. But, did you know there is a digital marketing tactic available called geofencing that can increase sales to nearby shoppers?
What is Geofencing?
Geofencing is a location-based marketing tactic that uses GPS or RFID to create a virtual barrier around a defined geographic area. When potential customers enter this area, businesses send can them messages, alerts, coupons or other information directly to their mobile phones.
Businesses do not have to worry about sending individual messages, because the whole process is automated. A potential customer’s location triggers automatically-sent messages to those who have opted-in through an app or other means to receive communication from a company.
How it can Help your Business
Geofencing gives your business a competitive edge in the local market. For example, it gives a clothing store the ability to send mobile coupons to customers who have entered their shopping center.
Attract Local Shoppers
This digital marketing tactic helps businesses close more sales. It targets potential customers who are more likely to make a purchase, because they are already out shopping.
Offer Hyper-Local Deals
Potential customers who have entered your store may be more easily converted if you offer them a coupon directly on their mobile phone. Businesses may also offer deals based on local events or holidays, such as Christmas.
Steal Competitors’ Customers
This geo-marketing tactic can give your business the ability to attract shoppers who may not have originally intended to visit your business. But, after receiving a notification or coupon, they may feel compelled to visit your store.
Collect More Consumer Data
Geofencing provides even more customer data for you to analyze. It can track how often a customer visits a store, how long they remain inside and how many purchases they make.
With all these metrics, your business will have the opportunity to provide a more personalized experience to all your customers that has the potential to increase sales.