How to Create a Marketing Campaign

 In Digital Marketing

In a world of Online Marketing, it’s not as simple to take any marketing campaign and apply it to your company. A proper and effective marketing campaign needs to be custom-made to your industry and company. When it comes to running a small to medium-sized business, things can get a little hectic. There are less people working to grow your company, so make sure your marketing campaign is not an added stress. Creating and organizing your company’s marketing campaign is just what you need to help you progress. A marketing campaign has one objective to educate potential customers of what your company has to offer.

Starting Your Marketing Campaign

Thanks to CIO, Fat Guy Media has everything you need to know to start your marketing campaign. Know Your Target Audience This is the first and most important thing you can do when creating a marketing campaign. Your target audience is the demographic of who your company is looking to reach out to on the Internet. That means you have to understand their interests, their job roles, life roles, challenges, shopping habits and more. This will help you decide what social media platforms and keywords to use. Everything you create should relate to your target audience. Create Social Media Profiles Now that you know who your target audience is, you can create social media profiles that your target audience is most likely on. If your company is business-to-consumer based, then you most likely won’t need a LinkedIn. However, if your company is business-to-business based, a LinkedIn might be more successful. Each social media platform has a different purpose and personality, so you have to create the right content for each social post. Content is King You might have heard the phrase, “Content is King.” If not, it means content is the most powerful aspect you have when creating a marketing campaign. Content should be clear and concise. If you are writing a blog, email or a website page, make sure there is only one topic to educate the readers. Content would not be king without keywords. Create keywords that your target audience is looking for. The more your company writes content with relevant keywords, the more likely your company’s content will rank on search engine results pages (SERP). Content for social media needs to be short and conversational. Interaction on a human level, instead of a selling level is more effective. Blogs and website content is more educational, but also benefits the target audience. Always Analyze Always be on the lookout for new target audiences your company is attracting, so you can then expand your marketing campaign for them. Track what keywords work and what doesn’t, as well as if the keywords are ranking high on SERP. Different social media platforms have tools to track which posts are most popular. Analyze which content gets the most interactions, views and likes. Now you’re ready to start your marketing campaign! For more information feel free to contact us at 516-535-5353 or Click here to download our free inbound marketing checklist.

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