Periodically, companies come to the realization they need to invest in their image to keep pace with the competition. But, it can be tough to figure out what services would be the best fit. If you are searching through lists of web design firms, graphic design companies or full-service marketing agencies, our guide will help you to understand which one is right for you.
What Can I Expect from a Web Design Agency?
A web design agency creates an updated look and feel for your business’ online home. Web designers enhance web pages or build new ones with themes, visual layouts, color schemes and many other features. They build visually appealing, easy to navigate web pages, which provide an enhanced, engaging user experience.
Web design agencies build websites that benefits both your company and your audience. Their services also include:
- Website Design
- Content Development
- Mobile Friendly Design
- Search Engine Optimization
What Services do Graphic Design Companies Provide?
Graphic design companies develop and create visual concepts, such as logos and images. These visual concepts may be used in commercial, educational, cultural or political promotional campaigns. Graphic designers create unique, memorable and visually consistent logos, print collaterals and interactive messages, which are used to create an identifiable brand that reaches its target audiences. Graphic design companies’ work can appear on website pages, social media pages, business cards, letterhead or other promotional pieces.
Is there Another Option? Choosing Full-Service Marketing
If your business is looking for the services listed above and more, you might be wondering if it’s possible to receive what you need from a single company. Full-service marketing agencies fill this need. They are companies that provide a single point of contact for a wide range of services from pay-per-click advertising to video marketing. This way you can avoid dealing with one company to create your logo and another to build your Internet presence.
Another advantage of a full-service marketing agency is that they can position your brand and then follow through with promotional campaigns.
Their service include:
- Web Design
- Graphic Design
- Branding and Rebranding
- Inbound Marketing
- Content Development
- Email Marketing
- Social Media
- Video Marketing
Which type of agency you ultimately select can depend on your promotional needs, but some full-service agencies offer an a la carte menu where your business can pick and choose the services it needs the most.