You’ve done your research and decided to create social media accounts. You created the perfect username for your business, started posting some fun photos, yet you’re still lacking the engagement and audience you anticipated. If you’re missing the social media audience you need, and you want to know the best way to grow it, we have the best tips for you.
5 Tips to Grow your Social Media Audience
1. Identify your Buyer Personas
It’s important to post content that will attract the audience you’re looking for. If you have a wide variety of people to focus on, try dividing them into smaller groups and focusing different content to each of those groups, rather than everyone as a whole. This will help you gain the interest of individuals.
2. Share Videos
Videos are a great way to create engagement with your business’ social media audience. When you post your videos though, make sure you upload directly onto the social media network rather than just including a link in your post. Your audience wants the ease of just being able to scroll to your videos and enjoy the content.
3. Engage with your Audience
You always need to be responding to the comments that your audience posts. Most people expect a response to their comment within 24 hours. Other ways to engage are to upload surveys and questionnaires that your followers can answer and interact with.
4. Encourage Tagging
Encourage your followers to tag their followers in your posts to gain awareness. Create posts that give the directions for your followers to tag someone they know. For example, if you post a photo of a motivational quote, make the caption, “Tag someone who needs this.” You can also hold giveaways, and in order to enter you need to tag additional people.
5. Use hashtags
You can use hashtags in two different ways:
- Use sparingly and strategically
- Participate in trending, relevant hashtags
No matter which direction you choose to go, this is a good way for people who may not know of your company to find you. Regardless if they follow your account or not, as long as they are looking at the hashtag, they can find your company.
Social media, when used correctly, is a great way to boost your marketing efforts. It is a cheap and simple technique that can drive beneficial results. Following these tips will allow you to build your social media audience so your business can be successful.