Establish Your Brand Identity

How to Establish Your Brand Identity with Great Web Design

As a small business in a recovering economy it can be more than a little difficult to invest your money in something that seems as superfluous as web design. But seeming superfluous and actually being superfluous are two different things. A common misconception about design is that its’ primary purpose is to make an object or a product (like your website) look good. While it will make your website aesthetically pleasing, good design also works to improve the functionality of a product. We at Fat Guy Media believe that great web design will always outperform a poorly designed one and result in greater exposure for your brand, higher conversion rates and boost the effectiveness of your brands message.

1. Greater Exposure for your Brand

Google’s search algorithm’s used to favor websites that utilized practices such as keyword stuffing and link farming. But, Google is getting smarter and as it does so its algorithms are becoming more agile and selective. Penguin, Panda and Hummingbird have done their best to root out those sites practicing blackhat SEO techniques and boost those sites that provide quality original content. The ability to access that content goes back to the design of your site so, the better your content and the better the design, the more likely potential customers are to find your business through Google search.

2. Higher Conversion Rates

Your website is essentially a marketing device for your business so it only makes sense that great web design on a site will make it aesthetically pleasing, that imparts the proper amount of information to make a sale would beat a poorly designed one. Some web design devices you can consider are call to action buttons which, when paired with the correct color palette, can significantly increase your conversion rates. Plus, great web design will compel your audience and make you seem more reputable.

3. Get Your Message Across

When you look at a website your eye should be drawn to what is important. If your eye has to travel all around the page to find information you’re increasing the chances of customers abandoning your site and looking elsewhere for what they looking for (which could mean they flee to your competitors). With years of experience designing website our web team will spend time creating a design that will make your message stand out and will help establish your brand identity with your customers. If you have any further design questions or would like to schedule a consultation please feel free to contact us at 516-535-5353 or e-mail us at

great web design

brand identity, web design
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