In the world of digital marketing, nothing comes easy. In terms of designing and promoting a site, it’s always going to be an uphill battle towards getting the results you’re looking for. Luckily, we have some web solutions that every company with a digital presence can learn from.
Professional Web Solutions for Digital Marketers to Live by
Poor Search Engine Ranking
A subpar search engine ranking can make it very difficult for your company to reach any of its digital marketing goals. That’s where search engine optimization comes in handy. By incorporating keywords and a sound technical structure, your site will stand out more during search engine crawling.
As long as your content is unique and updated regularly, your site should experience more traffic, as well as an increase in customer conversions. In order to update your site seamlessly, it’s best to install a user-friendly content management system, like WordPress, to streamline the process.
These days, people are using smart phones and tablets to surf the web more than ever before. As a result, many are utilizing these devices to find businesses and buy products. That’s why it’s so important that your site is designed to be viewed on all possible devices. This is called responsive design.
Sites that are not optimized for mobile will always fall short. Since there are so many sites that offer similar products, services and experiences, a user can easily navigate to a competitor if your site cannot load or display properly on mobile devices. That’s why you can never take responsive web design for granted.
Low Social Media Engagement
Social media is one of the best tools that digital marketers have at their disposal. It allows them to create brand loyalty and boost awareness to new and preexisting audiences. However, there are still so many brands that are not properly utilizing their social media platforms.
In order to create more engagement with your followers, start by integrating social media channels onto your website with live feeds and sharing buttons. This way, users can pass your content around to other potential leads in their network, amplifying your online reach.
It’s unlikely that a visitor is going to make a purchase during their first time on your website. That’s why you need to nurture leads through the buyer’s journey towards making a purchase. However, finding these leads isn’t always easy, especially if you aren’t using email marketing.
Start by creating a call-to-action that offers free content in exchange for contact information. Once you have their email address, you can regularly send them relevant content and offers. If you can prove your value and status as an industry leader, they might be inspired to do business with your company.
If you are having issues with your digital marketing process, try embracing these professional web solutions.