Creating a website can be a lengthy process that requires careful strategizing to ensure visibility and engagement with potential customers. First impressions matter and your website is likely to be the first resource that introduces visitors to your services. You’ve completed the website planning process so now let’s dive into the basics of the website content creation process.
How Many Web Pages Do I Need?
Ideally, a website with a minimum of ten pages with high-quality, SEO-optimized content can deliver measurable conversion results. To get you started, here are a few of the most important pages to include in your website content creation strategy:
1. Home Page
This is likely the first page people will see when they land on your website and perhaps one of the most important for conversion opportunities. Choose a simple layout with eye-catching visuals and concise text that promote a strong call-to-action, whether it be leading viewers to other pages within the website, checking out your social media, signing up to your newsletter, or filling out a contact form.
2. About Page
An About Us page will give your visitors more information on the company’s history, its mission, and what sets it apart from the competition. This is where you can establish credibility by listing previous accomplishments, team biographies, customer testimonials, or any press coverages.
3. Products/Services Page
Dive deeper into your product offerings and services with detailed descriptions and captivating images. This is also an ideal page to add customer testimonials, reviews, case studies, and other sources of credibility.
4. Contact Page
How will your potential or current customers reach you? A contact page often includes your company’s contact information such as phone number, email, and address. We recommend adding a contact us form where customers can immediately type in a request and provide their contact info for you to reach back out at a convenient time for you.
5. Additional Pages
Blog pages, FAQ pages, portfolios, and press pages are other great additions to your website. Blogs can be tailored to target specific audiences and optimized with SEO best practices to increase your website’s visibility in search engines like Google.
How Can Website Content Creation Help Attain More Visibility?
Getting your website noticed may seem challenging given the amount of content that already exists online. Adopt a solid SEO strategy for your website to rank higher and increase the quantity of traffic. Search Engine Optimization employs a set of practices with the goal of promoting organic, unpaid visibility within search engines.
Your content will need to be enhanced with relevant keywords pertaining to your product offering and phrases that your target audience is likely searching for. Write high-quality, relevant content, and be sure meta tags, descriptions, links, and titles are keyword-optimized as part of a successful SEO strategy.
Contact Fat Guy Media for Help with Your Website
A good website content creation approach requires a lot of preliminary research into your target audience. What keywords are they searching for? What questions do they have? What type of content are they consuming? Your content strategy must be able to answer these questions to successfully convert page visitors into customers. Contact Fat Guy Media if you need guidance creating content for your site.