Online Marketing News Blog

February 7, 2018

Why All Businesses Should Consider Email Segmentation

Marketing that lacks the right context is basically useless. If you’ve signed up for a company’s email newsletter expecting to receive helpful content and tips but are constantly being sent sales material, you’d probably unsubscribe. That’s why…

February 5, 2018

Branding, Digital Marketing, Inbound Marketing, Industry, Sales

What are Marketing Objectives, and why are they Essential?

The more upfront planning and preparation that goes into your marketing strategies, the better off they are going to be. Most successful campaigns are built on the backs of extensive guidance, groundwork and, of course, due diligence.…

February 2, 2018

Facebook, Industry, ,

Facebook News Feed Change may Force Brands to Pay-for-Play

After becoming the world’s largest publisher, Facebook is shifting gears again to refocus on its roots. The social network has now pledged to place a priority on content from friends and family in the Facebook news feed.…

January 26, 2018

Web Design

A Beginner’s Guide to Website Navigation Best Practices

Website navigation can be the difference between a great site and an awful one. Navigation is important for search engine rankings, conversions and providing visitors with the information they’re seeking. If your navigation doesn’t fulfill the following…

January 24, 2018

Web Design

Why Good Custom Web Design doesn’t Come Cheap

Let us preface this blog post by saying we totally get it. You want to have your business’ website designed for the lowest possible price. We’re not about to bash you for that. However, if you expect…

January 24, 2018

Digital Marketing, Inbound Marketing, Industry, Lead Generation, Sales, ,

How an Ecommerce Website can Thrive with Digital Marketing

Your ecommerce shop is never going to get anywhere unless you are consistently attracting new customers to your website. Your ecommerce website is the primary tool to help convert views and clicks to sales and profits. Here…

January 22, 2018

Branding

What is a Brand Ambassador, and what are its Benefits?

Maker’s Mark, a Kentucky distiller of bourbon whiskey, commands a premium price because of its reputation for producing quality spirits. The brand gained this standing, in part, through a type of word-of-mouth marketing. For years, it has…

January 19, 2018

Branding, Digital Marketing, Web Design

A Digital Novice’s Guide to Picking the Right Web Fonts

With as much variety as there is in typography, the process of choosing the right fonts for your content is sometimes a lot more time-consuming than you may think. Design methods and composition have come a long…

January 17, 2018

Digital Marketing, Responsive Web Design

Why Responsive Web Design must include Mobile Optimization

Every business owner should recognize that we now live in a mobile-first world. Desktop internet usage now trails mobile use. As a result, web designers have been forced to adapt their practices. Sites today are not only…

January 15, 2018

Advertising

Why Ignoring Bing Ads is a Marketing Mistake

Google is by far the world’s most popular search engine. According to NetMarketShare, a firm that tracks the usage of web technologies, Google dominated 74.54 percent of the search engine market share in 2017, while Bing had…

What are Marketing Objectives, and why are they Essential?

A Beginner’s Guide to Website Navigation Best Practices

Why Good Custom Web Design doesn’t Come Cheap

What is a Brand Ambassador, and what are its Benefits?

A Digital Novice’s Guide to Picking the Right Web Fonts

Why Responsive Web Design must include Mobile Optimization

Why Ignoring Bing Ads is a Marketing Mistake

Search

Categories

Archives

Long Island Office