Online Marketing News Blog

February 14, 2018

Inbound Marketing, Lead Generation, Sales

HubSpot Sales Enablement Tools Automate the Sales Funnel

It’s no secret that the sales game has changed in recent years. Increasingly, sales professionals are relying on online tools, like HubSpot Sales Enablement software, to help them close deals. HubSpot is a popular sales solution, because…

February 12, 2018

Vine 2: Will it Live Up to the Hype?

Ever since the collapse of Vine, the beloved six-second video looping app that gave rise to such classics as “Come Get Y’all Juice” and “Do the Math,” fans have lamented its absence. Fortunately, Vine founder Dom Hofmann…

February 9, 2018

Digital Marketing, Responsive Web Design, Search Engine Optimization, Web Design

Attention-Grabbing Homepage Design Tips from the Pros

For the vast majority of visitors, your homepage will be the first time they come across your brand—so don’t take this opportunity lightly. Dedicate valuable time and resources to ensure that your homepage design is always properly…

February 7, 2018

Email Marketing

Why All Businesses Should Consider Email Segmentation

Marketing that lacks the right context is basically useless. If you’ve signed up for a company’s email newsletter expecting to receive helpful content and tips but are constantly being sent sales material, you’d probably unsubscribe. That’s why…

February 5, 2018

Branding, Digital Marketing, Inbound Marketing, Industry, Sales

What are Marketing Objectives, and why are they Essential?

The more upfront planning and preparation that goes into your marketing strategies, the better off they are going to be. Most successful campaigns are built on the backs of extensive guidance, groundwork and, of course, due diligence.…

February 2, 2018

Facebook, Industry, ,

Facebook News Feed Change may Force Brands to Pay-for-Play

After becoming the world’s largest publisher, Facebook is shifting gears again to refocus on its roots. The social network has now pledged to place a priority on content from friends and family in the Facebook news feed.…

January 26, 2018

Web Design

A Beginner’s Guide to Website Navigation Best Practices

Website navigation can be the difference between a great site and an awful one. Navigation is important for search engine rankings, conversions and providing visitors with the information they’re seeking. If your navigation doesn’t fulfill the following…

January 24, 2018

Web Design

Why Good Custom Web Design doesn’t Come Cheap

Let us preface this blog post by saying we totally get it. You want to have your business’ website designed for the lowest possible price. We’re not about to bash you for that. However, if you expect…

January 24, 2018

Digital Marketing, Inbound Marketing, Industry, Lead Generation, Sales, ,

How an Ecommerce Website can Thrive with Digital Marketing

Your ecommerce shop is never going to get anywhere unless you are consistently attracting new customers to your website. Your ecommerce website is the primary tool to help convert views and clicks to sales and profits. Here…

January 22, 2018

Branding

What is a Brand Ambassador, and what are its Benefits?

Maker’s Mark, a Kentucky distiller of bourbon whiskey, commands a premium price because of its reputation for producing quality spirits. The brand gained this standing, in part, through a type of word-of-mouth marketing. For years, it has…

HubSpot Sales Enablement Tools Automate the Sales Funnel

Attention-Grabbing Homepage Design Tips from the Pros

What are Marketing Objectives, and why are they Essential?

A Beginner’s Guide to Website Navigation Best Practices

Why Good Custom Web Design doesn’t Come Cheap

What is a Brand Ambassador, and what are its Benefits?

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