Online Marketing News Blog

November 18, 2016

Content Marketing, Digital Marketing, Inbound Marketing, Industry

Don’t Let your Content Strategy Get Stuck in a Niche

Marketing pros specialize in writing about content strategy. They blog about everything from search engine optimization to conversion rates, but seldom leave this niche. As they preach to choir, marketers may wonder why their content is stale…

November 16, 2016

Digital Marketing, Inbound Marketing, Industry

7 Holiday Business Trends Every Marketer Needs to Know

If you went into basically any retail location the day after Halloween, you’d encounter holiday music and décor. It’s that time of year again. You’ve probably got enough on your plate as it is, so let us…

November 14, 2016

Content Marketing, Digital Marketing, General, Industry, Lead Generation

The Hot, New Innovation that’s Rocking the B2B Marketing Industry

For a long time, B2B marketers have primarily focused on generating as many leads as possible. This lead-based approach is predicated on a priority-based sales and marketing model that treats all leads as just another business to…

November 11, 2016

Inbound Marketing, Industry

How to Calculate ROI: a Guide for Marketers

So you know what return of investment (ROI) is, and why it’s important to your business. But it’s impossible to evaluate the success of your marketing plan unless you know how to calculate ROI. (more…)

November 9, 2016

BlogBites, Digital Marketing, General

How to Take Better Pictures with Your Smartphone

“It’s not the camera, it’s the photographer,” says the photographer with $10k worth of camera equipment. Are they right? (more…)

November 9, 2016

Branding, Industry, Video Marketing, YouTube

How Branding on YouTube Can Boost Your Businesses

Typically, when you think of a company’s online presence, social media networks like Twitter and Facebook often come to mind. However, video has become one of the most effective forms of content for businesses. So it’s no surprise…

November 7, 2016

Branding,

How to Build a Brand using the Power of Social Media

It’s no secret that social media is the place to build a brand these days. Today, more than 90 percent of retail brands post on social networks, like Facebook and Twitter, but many of them squander the…

November 4, 2016

Advertising, Branding, General, Industry, Lead Generation

The Definitive Handbook for Hosting Effective Business Events

No matter the industry, successful companies’ main objectives always include positive brand promotion and increased lead generation. In a world where an online presence is paramount, some businesses are also choosing to supplement their digital marketing campaigns…

November 2, 2016

Content Marketing, Digital Marketing, Inbound Marketing, Lead Generation

How to Make the Most of Conversion Rate Optimization

From social posts to blog headlines, marketers constantly aim to attract and hold the attention of potential customers. However, the success of many marketing campaigns is judged on landing page conversions rather than the amount of visitors.…

October 31, 2016

Industry, Sales

5 B2B Sales Tips to Multiply Your Business’ Revenue

Every business has room to improve its selling techniques. Even those who are meeting their revenue goals can achieve growth by following these B2B sales tips. (more…)

Don’t Let your Content Strategy Get Stuck in a Niche

7 Holiday Business Trends Every Marketer Needs to Know

The Hot, New Innovation that’s Rocking the B2B Marketing Industry

How to Calculate ROI: a Guide for Marketers

How to Take Better Pictures with Your Smartphone

How Branding on YouTube Can Boost Your Businesses

The Definitive Handbook for Hosting Effective Business Events

How to Make the Most of Conversion Rate Optimization

5 B2B Sales Tips to Multiply Your Business’ Revenue

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