Typically, when you think of a company’s online presence, social media networks like Twitter and Facebook often come to mind. However, video has become one of the most effective forms of content for businesses. So it’s no surprise…
It’s no secret that social media is the place to build a brand these days. Today, more than 90 percent of retail brands post on social networks, like Facebook and Twitter, but many of them squander the…
No matter the industry, successful companies’ main objectives always include positive brand promotion and increased lead generation. In a world where an online presence is paramount, some businesses are also choosing to supplement their digital marketing campaigns…
From social posts to blog headlines, marketers constantly aim to attract and hold the attention of potential customers. However, the success of many marketing campaigns is judged on landing page conversions rather than the amount of visitors.…
Every business has room to improve its selling techniques. Even those who are meeting their revenue goals can achieve growth by following these B2B sales tips. (more…)
Just like with any business, you want to market your insurance company accurately and successfully so that you can reach the largest audience possible. Fortunately, there’s enough digital marketing experts out there that have cracked the code…
No inbound marketing plan is complete without a clear definition of the ideal audience. Those who are exposed to your marketing efforts won’t become customers unless they’re receiving content that speaks to them, so you need a…
If you’re like us, you have probably created more than a few campaigns that made you proud. But, do you know the overall return on investment (ROI) of each digital marketing strategy? Measurement is a powerful tool…
In August, Instagram Stories was released. The new feature allows users to post photo and video snippets of their day, which will only be present on their profiles for 24 hours. But how can this be used…