Online Marketing News Blog

October 26, 2016

Target Market Definition: Fat Guy Explains

No inbound marketing plan is complete without a clear definition of the ideal audience. Those who are exposed to your marketing efforts won’t become customers unless they’re receiving content that speaks to them, so you need a…

October 24, 2016

Content Marketing, Digital Marketing

How to Measure Digital Marketing Strategy in 5 Steps

If you’re like us, you have probably created more than a few campaigns that made you proud. But, do you know the overall return on investment (ROI) of each digital marketing strategy? Measurement is a powerful tool…

October 21, 2016

Instagram, ,

Social Media Branding: Instagram Stories for Your Business

In August, Instagram Stories was released. The new feature allows users to post photo and video snippets of their day, which will only be present on their profiles for 24 hours. But how can this be used…

October 19, 2016

Branding, Digital Marketing, Rebranding

5 Tips for How to Create Timeless Business Logo Design

The word’s most recognizable logos are designed to create an impression that lingers in the mind’s eye of a potential customer long after that image has disappeared from view. To achieve this sleight of hand, companies of…

October 17, 2016

Branding, Content Marketing, Digital Marketing, General, Inbound Marketing,

Digital Trends to Keep an Eye Out For in the Coming Months

Technology and business are rapidly evolving every day. Long gone are the days when the internet was considered ‘the future’ and all your business needed was a storefront. As the world of digital marketing progresses, companies have…

October 14, 2016

Advertising, Facebook, ,

Facebook Ads: The Official Policies you Need to Know

Businesses everywhere are recognizing the power of social media marketing. However, many do not know how to properly promote on social networking sites, like Facebook. Before you start mocking up Facebook ads, study these posting rules and…

October 12, 2016

BlogBites, Branding, Content Marketing, General, Inbound Marketing, Search Engine Optimization

Understanding Link Building and Making it Work for Your Business

Links are a great way for digital marketers to increase their company’s online traffic and SEO ranking. It’s no secret that search engines produce the most referral traffic of any other outlet on the internet. That’s why…

October 10, 2016

BlogBites, Digital Marketing, General, Inbound Marketing, Sales

What is ROI, and why is it Important?

There’s no scientific formula that ensures marketing campaigns will have a 100 percent success rate. One of the top pain points of businesses is knowing whether the money they spend on marketing actually generates income. In other…

October 7, 2016

Advertising, Email Marketing, General, Inbound Marketing,

Simple Methods for Improving your Event Marketing Campaign

One of the most effective ways for companies to increase exposure and get there name out there is through hosting events. For any up-and-coming business, throwing an industry-relevant event is so important. Once the event is set,…

October 5, 2016

Advertising, Digital Marketing

5 Inside Tips from Media Buying Professionals

The only way advertisements generate revenue is if people see them. And not only that, the right people have to see them, at the right time. That’s where media buying comes in. This list of tips provides…

Target Market Definition: Fat Guy Explains

How to Measure Digital Marketing Strategy in 5 Steps

5 Tips for How to Create Timeless Business Logo Design

Understanding Link Building and Making it Work for Your Business

What is ROI, and why is it Important?

5 Inside Tips from Media Buying Professionals

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